DIY PR Workshop w/Joe Dolce
Tuesday, April 9, 2013 from 7:00 PM to 9:00 PM
San Francisco, California
London, United Kingdom
**The Description of this event has been changed**
7-9 PM - EVENT: DIY PR Workshop - Create and refine a PR campaign for your business or product with PR Guru Joe Dolce
You need to get the word out about your new product/baby/company, but have no budget for a PR firm. What to do? “Startup” and “DIY” belong together by nature. But when it comes to marketing & PR, there is definitely a difference between a cool, grassroots, “DIY” campaign, and one that actually feels like amateur hour.
In this hands-on workshop, Joe will work with you to develop the critical components of a PR strategy: your message, how to differentiate it from the competition, methods for communicating your message, and which outlets to target. You will leave this workshop with new content and the skills to put it to work the very next day.
$10- workshop, hands-on work, networking to follow
Don't forget to bring your laptop and material to workshop!
About Joe Dolce
Founder, Joe Dolce Communications
Joe Dolce is a veteran media and PR executive. He has successfully trained celebrities, CEOs, authors, leading scientists, academics, doctors, chefs, PR professionals, journalists, and business leaders in crisis management mode. Over his career, he has repositioned two major magazines, launched one New York City nightclub and one website. He has been the Editor-in-Chief of Details and Star magazines; Features Editor at Vogue; and Arts Editor at Harper’s Bazaar. Joe has also worked doing Public Relations and constructing effective messaging and positioning campaigns for brands and personalities, large and small. He has also interviewed leaders in business, media, the arts and sciences – Hugh Hefner, Barry Diller, Dr. Andrew Weil, Julia Child, Dr. Antonio Damasio, River Phoenix to name a few, giving him additional insight into how clients should prepare their own message for the media. LinkedIn
When & Where
Events and Classes at the Stamford Innovation Center
As an incubator focused on being CT’s premiere resource for community-based Innovation, The SIC team is always on the lookout of ways to engage members of our community. We want to be the resource where people go when they have a question about technology, careers, business, strategy, etc. We are here to help the tech and startup community where we work and live and to participate in global thought leadership communities centered around new technology and business models.
In our work with Sikorsky, we are driving what we consider an important opportunity for smaller businesses to gain access to one of the worlds most demanding engineering organizations. We enjoy our role as recruiter of businesses to apply for the Sikorsky Entrepreneurial Challenge. And we really love coaching the finalists.
Our events are focused on delivering help and experise in key areas of business. We've hosted national leaders like Steve Hafner of Kayak, VCs including Marc Michel, Skyler Fernandes, and David Teten and many many others.
In the classroom setting, we now focus on a regular set of classes around fundimental modern skills including LinkedIn for personal and business use, Facebook ad campaigns, Branding, Strategy, etc. Our goal is to provide a platform for professionals to learn and grow around skills that are critial, in a high-impact format that can't be matched by online courses or a traditional university.
If you have any ideas for a class you'd like to take or an event you'd like to see, please let us know by writing team (at) stamfordicenter.com.