San Francisco, California
London, United Kingdom
**The Description of this event has been changed**
7-9 PM - EVENT: DIY PR Workshop - Create and refine a PR campaign for your business or product with PR Guru Joe Dolce
You need to get the word out about your new product/baby/company, but have no budget for a PR firm. What to do? “Startup” and “DIY” belong together by nature. But when it comes to marketing & PR, there is definitely a difference between a cool, grassroots, “DIY” campaign, and one that actually feels like amateur hour.
In this hands-on workshop, Joe will work with you to develop the critical components of a PR strategy: your message, how to differentiate it from the competition, methods for communicating your message, and which outlets to target. You will leave this workshop with new content and the skills to put it to work the very next day.
$10- workshop, hands-on work, networking to follow
Don't forget to bring your laptop and material to workshop!
About Joe Dolce
Founder, Joe Dolce Communications
Joe Dolce is a veteran media and PR executive. He has successfully trained celebrities, CEOs, authors, leading scientists, academics, doctors, chefs, PR professionals, journalists, and business leaders in crisis management mode. Over his career, he has repositioned two major magazines, launched one New York City nightclub and one website. He has been the Editor-in-Chief of Details and Star magazines; Features Editor at Vogue; and Arts Editor at Harper’s Bazaar. Joe has also worked doing Public Relations and constructing effective messaging and positioning campaigns for brands and personalities, large and small. He has also interviewed leaders in business, media, the arts and sciences – Hugh Hefner, Barry Diller, Dr. Andrew Weil, Julia Child, Dr. Antonio Damasio, River Phoenix to name a few, giving him additional insight into how clients should prepare their own message for the media. LinkedIn
When & Where
Innovation Ed @ Stamford Innovation Center
Leave the textbooks and backpacks at home. We're reinventing the way you learn---and giving you real skills you can use the very next day.