Choices abound for integrating e-commerce functionality into a website – so many choices that it's hard to know where to start. And there are serious legal and financial repercussions for getting it wrong.
From accepting credit card payments using Paypal or Square, to implementing a full shopping cart solution with Magento, BigCommerce, or Shopify, deciding on the right e-commerce platform has far-reaching implications for success, liability and the bottom line.
BigCommerce partner executive Justin Platt will walk us through some typical e-commerce requirements, discuss several popular e-commerce solutions and explore what makes them a good fit in particular situations. He'll also share valuable best practices for optimizing performance and streamlining maintenance of an e-commerce program.
When & Where
Firecat Studio is an interactive agency headquartered in San Antonio, Texas. We create and maintain websites, mobile websites and apps, email/enews campaigns, and social media campaigns for business. We specialize in combining user-centered design, analytics, SEO/SEM, usability studies and surveys with smart strategy to meet business goals. We help organizations select and integrate web, email, social media and other marketing and PR tools and techniques so they work together to meet business goals.