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DIY Digital PR: How to Use Digital PR To Attract Attention and Promote Your Business for Low or No Cost
Tuesday, October 27, 2009 from 8:00 AM to 10:30 AM (CDT)
"Ingredient X: Top Secret Digital Fuel for Powerful Business Results"
Learn how to propel your reach directly to people who can bring you business using the power of low or no cost digital PR.
PR is the hottest, yet most overlooked, marketing tool in the business world. Why? Most people mistakenly think PR only stands for press release or public relations. As media outlets shrink and more people move online, traditional PR is morphing into new models. Go behind the screen to see how CoryWest Media, LLC redefines PR as page rank, personal record, pitch redux and publicity redefined with real-client success stories from businesses in DuPage County and find out how you can put the power of low or no cost PR to work for you and your business.
You'll Learn How to . . .
· Think like a publisher that distributes highly valued information
keywords to get your news on page one and share throughout social networks
· Make media connections that have local and global impact
· Attract attention with stories that get picked up and spread around
· Build credibility with journalists and social networks
· Track results that give you insights you can’t get anywhere else
· Set up an always-on online newsroom for reporters, investors and the community
About Your DIY Digital PR Guide . . . .Barbara Rozgonyi
county marketing, communications and PR projects: Drury Design Kitchen &
Bath Studio, Bridge Communities, C.H.A.D., District 41, Village of Glen Ellyn, Glen Ellyn
Chamber of Commerce, Glen Ellyn Public Library, Simple Truths, Glen Ellyn
Economic Development Corporation, Healthy DuPage, The Academy for Non Profit Excellence at College of DuPage, Naperville Women in Business social media workshops, Wheaton Chamber Women in Business Expo Workshops
Known for being edgy, grounded and prophetic, Barbara’s the founder of CoryWest Media, LLC, a virtual public relations and marketing consultancy that gets new media to work for you. An accomplished marketing and PR strategist, Barbara’s creative career highlights include managing the intranet launch at Sears in 1998. As publisher of wiredPRworks.com, Barbara reports on ways to use marketing, social media and public relations to grow business, build brands and connect communities.
Recently featured on inc.com, Barbara’s content ranks in junta42’s top marketing blogs, is featured on Alltop PR and is mentioned in David Meerman Scott’s book, “The New Rules of Marketing and PR.” A founding member of Social Media Club Chicago, Barbara loves to share her passion for communicating effectively online with everyone, especially at live events.
Barbara is featured as a LinkedIn expert in Larry Weber's new book "Sticks & Stones: How Digital Reputations are Built over time and lost in a click."
Barbara's training experience goes back to her late 20s when she was the national sales training manager for a major healthcare provider. She left her corporate career to found CoryWest and took her love of teaching and training to college classrooms and the business world. The creator of the Marketing Transformations Process and The Accelerated Marketing Plan, Barbara blends her experience as a sales trainer, agency owner, marketing consultant and social media enthusiast into lively, dynamic programs that start working while her students are still in the room.
Reviews and Recommendations
“As I said to you personally, when I
was looking for teacher suggestions, four different people mentioned your name.
And they were certainly correct! Based on my observations, and the enclosed
student evaluations, the class was very successful. Everyone commented on your
depth of knowledge and your engaging style of teaching.”
Kathy Doyle, Academy for Non-Profit Excellence, College of DuPage
“Great speaker and great topic for today’s techno savvy consumers! Barbara presented ideas for every level of experience.” West Suburban Women Entreprenuers, LinkedIn 101
“The majority of evaluation forms gave you the highest mark in all categories. The large majority found the information very valuable and left motivated to jump in and get started in social networking.”
Liz Stapleton, LE, CPE Electrology Association of Illinois
"Barbara enthusiastically shared her wisdom of LinkedIn 101, with our woman's group. I found her wonderfully open to working with the various levels of need. She was thorough, lively, warm and generous with her presentation style. I loved having the opportunity to work with her. I'd recommend Barbara as a speaker and as a social media expert"
“Barbara’s presentation was outstanding. Her warmth, charm and funny stories made everyone feel comfortable and at home, as if you were chatting with a friend.”
“Barbara was informative, approachable, and responsive to every question.”
“Barbara is warm, positive, and patient. Barbara adapted her slide materials for our group, rather than have the group adapt to her knowledge. She is knowledgeable, professional, thoughtful, and through.”
“Since your presentation, I have activated one new blog, at wordpress, which I had never previously heard of, added a couple of posts to another new one, upgraded my profile on LinkedIn, signed myself up for Google Alerts, checked myself out on Google and was amazed at some of what I found, and followed up on a conversation with another attendee who may be a new business lead. Not a bad ROI for my time. Thanks.”
"I've known Barbara Rozgonyi for
over 8 years. During that time, she has consistently been on the
cutting-edge of marketing, leveraging the latest technology to produce big results ... whether teaching
entrepreneurs how to write for the web, landing top blog rankings or using social media to connect with an audience. I've learned to listen carefully when Barbara talks about the newest tool she's been "playing" with ... because within 12 to 24 months, it's bound to be something that mainstream marketers are using and teaching. If you want help navigating the fast-changing world of social media, Barbara Rozgonyi is your guide." Jenny Hamby, seminar marketing coach and copywriter
We want you to be completely satisfied with your experience. If, at any time after the first two hours you don't feel that the workshop is right for you, let Barbara know. We will refund your tuition - no questions asked.
Organization: Glen Ellyn Chamber of Commerce http://www.glenellynchamber.com
Location: Crowne Plaza, Glen Ellyn http://cpglenellyn.com
Questions? email corywestmedia @gmail.com or call/text 630.207.7530
When & Where
Barbara Rozgonyi, Founder of CoryWest and Social Media Club Chicago
Branding, Content, Marketing, PR and Sales Consulting
Creating business for business and motivating public action for nonprofits since 1990, CoryWest Media is located in Chicago’s western suburbs.
Integrate your marketing, public relations, search engine optimization and social media efforts to grow business, connect communities and dramatically increase visibility online with our Marketing Transformations Process.
Target clients include small and midmarket businesses, entrepreneurs, speakers, coaches, nonprofits and consultants who want to become well known as the leader in their niche.
Founder of Social Media Club Chicago, Barbara Rozgonyi, founder and CEO, publishes Wired PR Works at http://wiredprworks.com and speaks frequently at conferences and special events. View Barbara's presentations at: http://slideshare.net/wiredprworks
For client, consulting, coaching and speaking inquiries call or text: 630.207.7530. Tell us your most pressing problems and we’ll give you a few ideas you can use right away in a complimentary consultation. To schedule yours, email corywestmedia @gmail.com.