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DISTRIBUTION U. New York: A One-Day Crash Course on the New Rules of Crowdfunding, Audience-Building & Distribution


Saturday, November 13, 2010 from 8:30 AM to 6:00 PM (EST)

DISTRIBUTION U. New York: A One-Day Crash Course on...

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Ticket Type Sales End Price Fee Quantity
Last-Minute Registration (Discounted $45.00)   more info Ended $230.00 $6.74
Special Team Price - Two Participants - $185 each   more info Ended $185.00 $5.62
Special Team Price - Three or More Participants - $175 each   more info Ended $175.00 $5.37
On-Site Registration (Not Guaranteed to Be Available)   more info Ended $295.00 $8.37
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Event Details

[ Info on our November 20th event in LA is here. ]

Distribution U. is back by popular demand. The inaugural event in late 2009 was sold out, generating useful strategies and valuable new connections for the filmmakers and producers who participated. (Here’s coverage from the 2009 event in the New York Times, Documentary Magazine, and CinemaTech.)

This year, we’re doing an entirely new edition of Distribution U. in both New York (Nov. 13th @ NYU) and Los Angeles (Nov. 20th @UCLA). We're calling it Distribution U. Version 2.0.

Designed and presented by leading distribution strategist Peter Broderick and cutting-edge author and tech analyst Scott Kirsner, this is a unique event that informs and engages its participants in new ways. The Distribution U. audience is active — film industry professionals and emerging filmmakers absorbing new ideas and sharing their experiences. Distribution U. focuses on the newest strategies and the latest tactics that actually work, avoiding theoretical predictions about the future. There’s interactive brainstorming  — an opportunity for you to get ideas for your current project. You’ll sit down for in-depth lunch discussion groups with industry experts. You’ll hear how successful filmmakers built an audience and made the distribution decisions for their latest projects. And you’ll engage in resource-sharing and networking with the other participants.


Last time around, here’s what participants said about Distribution U.:


-  “The room felt like the future to me…”


- “…Extremely valuable information, as well as inspiring and greatly challenging.”


- “…Truly rich in content…I learned so much, met some great folks, and enjoyed the lunch session.”

- “I was inspired by the sheer awesomeness of the creativity filmmakers are mustering to release their films. So many opportunities for all of us.”


- “Learned so much.”


- “It was an excellent, thought-provoking, and practical program.”


Distribution U. is an event unlike any other. It is panel-free and hype-free. Information is candid and real, coming from filmmakers and key members of their distribution teams. (At left is Adrian Belic, producer of "Beyond the Call" and "Genghis Blues," leading a lunch discussion.) We tap the experience of our participants, along with the knowledge of speakers and resource people. There is a collective sense of mutual support and collaboration. It’s designed to produce constructive ideas you can actually act upon — not confusion or anxiety!


“Casual, participatory, and supportive, Distribution U. was chock-full of useful information with which anyone embarking on a filmmaking adventure should be familiar,” wrote Tamara Krinsky of Documentary Magazine.


“The 200 filmmakers inside the conference room laughed, soaking up Mr. Broderick’s pitch as if their careers depended on it, which perhaps they do,” wrote Manohla Dargis of the New York Times. “Independent filmmaking has never been for the faint of heart.”


Distribution U. Version 2.0 will use the same format that worked so well last year. The content will be new — fresh case studies and up-to-the-minute information — reflecting all the changes and developments in the past year.  We’ll talk about the realities of crowdfunding, an area of rapidly growing importance to filmmakers. There will be outstanding new speakers, resource people, and participants, all of whom will differ between New York and L.A.


We hope you’ll be part of this in-depth, interactive, and practical event on Saturday, November 13th in the comfortable, intimate upstairs cinema at the Cantor Film Center.


Our plan for the day:

8:15 – 9:00 AM – Registration, Lunch Sign-Up & Networking

Arrive early to get your name tag and materials, sign up for a lunch discussion group, and meet your fellow participants.


9:00 – 9:45 AM – Ignition

We’ll get off to a fast start by discussing the objectives of the day… hearing from you about what you’re working on, and what your goals are…and inviting you to describe resources and expertise that you can offer others in the group.


9:45 – 10:30 AM – Fans, Friends & Followers: The Secrets of Successful Audience-Builders

Scott will explain the latest counter-intuitive approaches to using the Web in a way that won't be a distraction to your real work — in fact, it'll help you move your projects forward. He’ll focus on social media tools that will help you build a fan base interested in your current (and future) releases and willing to support you. Case studies include documentary and narrative filmmakers, as well as musicians and artists.


10:30 – 10:45 AM – Networking Break


10:45 – 11:45 AM – Navigating the New World of Distribution, Part 1

Peter will give an overview of the latest distribution strategies and explain the principles of hybrid distribution. He will reveal the techniques that made a number of independent films so successful this past year, and offer examples of filmmakers who have used crowdfunding techniques to help raise money for their projects.


11:45 - 12:00 PM – Announce lunch groups

Join a lunch group that interests you, or create one you’d like to lead. See topics below.


12:00 – 2:00 PM – “Off-the-Record”: Small Group Lunchtime Conversations, Led by Experts

We'll adjourn to NYU's nearby private club, The Torch Club, for lunch discussion groups. (Lunch, beverages, and dessert will be provided.) We'll have many pre-arranged, led by industry players, and also allow to to create your own if you wish. You'll have a chance to join one group for lunch... and switch groups for dessert.


Discussion leaders will include:

- Scott Macaulay, producer and editor of Filmmaker Magazine: How to Develop Relationships with Media, Bloggers, and Critics

- Noah Harlan, producer and transmedia expert: Creating Digital Content That Pulls Viewers into the World of Your Film

- Caitlin Boyle, founder of Film Sprout: Grassroots, Campus, and Community Distribution for Social-Action Films

- Ira Deutchman, CEO, Emerging Pictures; head of Columbia University's creative producing program: Understanding the New Economics of Theatrical Release, DVD, and VOD

- Slava Rubin, Co-Founder, IndieGoGo: Developing a Crowdfunding Strategy That Will Work for Your Film

- Daria Sommers and Meg McLagan, co-directors, "Lioness": A New Approach to Licensing: Creating Multiple Versions of Your Film for Different Constituencies & Partners

- Eric Kohn, lead film critic, IndieWire: Who Are the New Film Critics and How Do They Work?

- Jennifer Owensby, director/producer, Waking Heart Films: Getting Your Film Shown on PBS Stations

- Curt Ellis, producer, "King Corn": Creating a Brand — And Cultivating An Audience — Around Multiple Film Projects

- Aina Abiodun, consultant, "Film Futurist": How Do You Build Productive Relationships With Bloggers, Tweeters, and Online Communities?

- Brian Chirls, crowd-funding, social media, and Web outreach consultant: YouTube Channels, Fan Pages, Webcasts, iPhone Apps — What Should You Be Doing Online, and How Should You Do It?

- Robert Bahar, documentary producer, "Made in L.A.": Making Impact & Making Money: The Double Bottom Line for Social Issue Docs. Effective distribution/outreach partnerships, taking your film on the road and building an overall "double bottom line" distribution strategy for your social issue doc.

- Amy Dotson, producer, "Sweethearts of the Prison Rodeo" and deputy director, IFP: Inside Intelligence on Navigating Film Markets and Festivals

- Vlad Nikolic, director, "ZENITH" and associate professor, The New School: Marketing & Distribution Strategy for Fiction Filmmakers

- Director and producer Sandi DuBowski: Forging New Frontiers of Creative Film Financing 

- Jim Browne, theatrical booker and founder, Argot Pictures: Customizing the Release Strategy and Timing for Your Film

- Fernanda Rossi, story consultant and author of "Trailer Mechanics": How to Make Trailers for Crowd-Funding Platforms and Social Media

- Jim Tusty, director, "The Singing Revolution": Designing a Winning Theatrical Release

- Jeff Rosen, president, Breakthrough Distribution: The Mechanics of Outreach: Selling DVDs, Downloads, and Merchandise Directly to Viewers, Educational Institutions, and Groups

- Ben Niles, director/producer, "Note by Note": Creating a Semi-Theatrical Special Event

- Marc Schiller, CEO, Electric Artists: Thinking Through Your Online Strategy

- Richard Abramowitz, President, Abramorama: Designing a Killer Theatrical Release

2:00 – 3:00 PM – Navigating the New World of Distribution, Part 2

Peter continues his exploration of new distribution strategies and takes questions.


3:00 - 4:00 PM –Case Studies 

Case studies will highlight recent projects that are successfully implementing innovative buzz-building and distribution strategies (including theatrical, television, non-theatrical, home video, educational distribution, and web sales).

Featuring "Exit Through the Gift Shop," with Richard Abramowitz of Abramorama and Marc Schiller of Electric Artists...and "Note by Note: The Making of Steinway L1037", with director Ben Niles.


4:00 – 4:15 PM – Networking Break


4:15 - 5:45 PM – Strategic Brainstorming: Marketing & Distribution Improv

We'll brainstorm crowdfunding, marketing and distribution strategies for filmmakers in the audience. Come prepared to pitch your project, describe your core audiences, and leave conventional wisdom at the door.


5:45 – 6:00 PM – The Final Analysis

An opportunity to ask questions that haven't been answered...and to discuss where we go from here.


6:00 PM – Onwards – Join fellow participants for drinks and schmoozing at Apple Restaurant & Bar nearby (we'll buy hot appetizers and the first drink).

Extras: We’ll send you a list of participants and their projects before the course, so you can decide who you’d like to connect with. (Please do not e-mail everyone on this list about your project/service/financing opportunity.)

At the event, you’ll receive a free paperback copy of Fans, Friends and Followers (a $16 value) and a packet of resource materials from Peter.

We recommend early registration to hold your spot, since space is limited.

To register, select a quantity of tickets above, and click the "Check Out With PayPal" button. You'll be able to use a major credit card, or a PayPal account, for the purchase. (Please note: Cancellations made before midnight on November 5th will receive a 50 percent refund of the ticket price; thereafter, we are unable to refund the ticket purchase, but you are welcome to transfer your pass to another participant.)

About Peter Broderick: A leading distribution strategist, Peter consults with filmmakers and media companies to develop strategies to maximize distribution, audiences, and revenues. He was previously President of Next Wave Films, which helped launch the careers of Christopher Nolan and other exceptionally talented filmmakers. Peter also established Next Wave Films’ Agenda 2000, the world’s first entity devoted to financing digital features. A key player in the growth of the ultra-low budget feature movement, Broderick became one of the most influential advocates of digital moviemaking. Now focused on the revolution in film distribution, Broderick has given keynotes and presentations in Cannes, Berlin, London, Sydney, and Tel Aviv. Check out his seminal reports, “Welcome to the New World of Distribution” and “Declaration of Independence” and sign up for his distribution bulletins at www.peterbroderick.com.



About Scott Kirsner: Editor of the blog CinemaTech and author of several books including Fans, Friends & Followers (2009) and The Future of Web Video (2008), Scott has written about how new technologies are changing the entertainment industry for Variety, The Hollywood Reporter, BusinessWeek, the Los Angeles Times, the New York Times, the San Francisco Chronicle, Wired, and Fast Company. Scott was the lead organizer for The Conversation, a gathering held last fall at UC/Berkeley, and has spoken or moderated panels about marketing, distribution, and new technology at the Harvard Business School, MIT, SXSW, Sundance, the LA Film Festival, the Toronto International Film Festival, the IFP Filmmaker Conference, and the Rome Film Festival.

Have questions about DISTRIBUTION U. New York: A One-Day Crash Course on the New Rules of Crowdfunding, Audience-Building & Distribution? Contact CinemaTech
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When & Where

NYU Cantor Film Center
36 East 8th Street
New York, NY 10003

Saturday, November 13, 2010 from 8:30 AM to 6:00 PM (EST)

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CinemaTech chronicles changes in the world of digital entertainment, and most recently published "Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age." Visit http://cinematech.blogspot.com.

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DISTRIBUTION U. New York: A One-Day Crash Course on the New Rules of Crowdfunding, Audience-Building & Distribution
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