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DISTRIBUTION U: A One-Day Crash Course on the New Rules of Marketing & Distribution


Saturday, November 7, 2009 from 9:15 AM to 5:45 PM (PST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Last-Minute Registration   more info Ended $225.00 $6.62

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Event Details

[[ The 2010 Distribution U. event happens at UCLA on November 20th. ]]

Leading distribution strategist Peter Broderick and cutting-edge journalist and author Scott Kirsner are joining forces to present a first-time-ever, one-time-only crash course on the new rules of marketing and distribution. While we both regularly do presentations and panels far and wide, this is the first time we’ve teamed up to design the course we’ve always wanted to give.

We hope you’ll be part of this in-depth, interactive, and practical event on Saturday, November 7th on the campus of USC.

This one-day course will reveal the techniques successful filmmakers are using to:


• Design customized distribution strategies

• Harness the Internet and social media to launch their projects

• Reach core audiences directly

• Maximize revenue from multiple distribution channels

• Build a fan base to support your future work


This course is designed for independent filmmakers and artists determined to get their work seen widely and earn a real living in the digital age.


We’ll use ground-breaking case studies to demystify traditional distribution and illustrate the 10 principles of hybrid distribution. We’ll also spotlight the most effective tools for reaching audiences and increasing sales. This course will mix illustrated presentations, case studies with pioneering guest filmmakers, networking opportunities, current data points about revenues and deals, and a brainstorming session where Peter and Scott will improvise strategies for your projects.


Don’t miss this chance to get up to speed on the very latest distribution and marketing strategies. Discover how to apply these techniques to your projects so you can maximize audience and revenue, and continue doing the work you want to do.

Here’s the plan:


9:15 – 10:00 AM – Networking Breakfast

Arrive early to meet your fellow participants, sign in, and have breakfast. Bagels, fresh fruit, danish, and coffee will be served.


10:00 – 10:15 AM – Introductions


10:15 – 11:15 AM – Fans, Friends & Followers: The Secrets of Successful Audience-Builders

Scott will explain the latest counter-intuitive approaches to using the Web in a way that won't be a distraction to your real work -- in fact, it'll help you move your projects forward. He’ll focus on social media tools that will help you build a fan base interested in your current (and future) releases and willing to support you. Case studies include documentary and narrative filmmakers, as well as musicians and artists.


11:15 – 11:30 AM – Networking Break


11:30 – 12:30 PM – Navigating the New World of Distribution, Part 1

Peter will give an overview of the latest distribution strategies and explain the principles of hybrid distribution. He will reveal the techniques that made a number of independent films so successful this past year.


12:30 - 12:35 PM – Announce participant-driven lunch groups

Join a lunch group that interests you, or create one you’d like to lead. Topics may include: film funding, documentaries, social networking, etc.


12:35 – 2:00 PM – Lunch

We’ll provide you with a list of options within walking distance.

Our lunch discussion leaders will include:

- Adam Chapnick of Distribber, on how to make the most of your digital release (and avoid conflicts with other releases/rights)

- Thomas Mai of Festival Darlings, on how traditional distribution is changing from a sales agent's point-of-view

- Madelyn Hammond of Madelyn Hammond & Associates (formerly chief marketing officer of Variety, VP of marketing and distribution for MGM/UA, and SVP at Landmark Theatres) on developing an effective marketing and publicity strategy for your film

- Cara Mertes, director of the Sundance Institute's Documentary Film Program, on the Institute's new initiatives and changes in the world of festivals.

- Jon Reiss, director of "Bomb It" and "Better Living Through Circuitry," and author of Think Outside the Box Office, on the nuts and bolts of DIY distribution and marketing

- Producer/director Adrian Belic ("Beyond the Call," "Genghis Blues") on booking your own worldwide theatrical tour and making the most of film festivals

- Justine Jacob, attorney and director/producer of "Ready Set Bag," on the legal and logistical issues surrounding distribution


2:00 – 3:00 PM – Navigating the New World of Distribution, Part 2

Peter continues his exploration of new distribution strategies and takes questions.

3:00 - 4:00 PM – Case Studies (with producer Cora Olson and director Sacha Gervasi)

Filmmaker-led case studies will highlight recent projects that are successfully implementing innovative distribution strategies (including theatrical, television, non-theatrical, home video, educational distribution, and web sales). Cora Olson has produced independent features including "Good Dick," which debuted at Sundance 2008. Sacha Gervasi directed the acclaimed documentary "Anvil: The Story of Anvil."


4:00 - 4:15 PM – Networking Break

Documentary filmmaker Jon Reiss will be signing and selling copies of his brand-new book Think Outside the Box Office during this break.


4:15 - 5:30 PM – See Your Distribution Future: Brainstorming Workshop

We'll brainstorm marketing and distribution strategies for filmmakers in the audience. Come prepared to pitch your project, describe your core audiences, and leave conventional wisdom at the door.


5:30 – 5:45 PM – Final Analysis and Wrap-Up


5:45 PM – Onwards – Join fellow participants for drinks and schmoozing nearby.


Extras: We’ll send you a list of participants and their projects before the course, so you can decide who you’d like to connect with. (Please do not e-mail everyone on this list about your project/service/financing opportunity.)


At the event, you’ll receive a free paperback copy of Fans, Friends and Followers (a $16 value) and a packet of resource materials from Peter.

We recommend early registration to hold your spot, since space is limited.

To register, select a quantity of tickets above, and click the "Check Out With PayPal" button. You'll be able to use a major credit card, or a PayPal account, for the purchase. (Please note: Cancellations made before midnight on October 25th will receive a 50 percent refund of the ticket price; thereafter, we are unable to refund the ticket purchase, but you are welcome to transfer your pass to another participant.)


About Peter Broderick: A leading distribution strategist, Peter consults with filmmakers and media companies to develop strategies to maximize distribution, audiences, and revenues. He was previously President of Next Wave Films, which helped launch the careers of Christopher Nolan and other exceptionally talented filmmakers. Peter also established Next Wave Films’ Agenda 2000, the world’s first entity devoted to financing digital features. A key player in the growth of the ultra-low budget feature movement, Broderick became one of the most influential advocates of digital moviemaking. Now focused on the revolution in film distribution, Broderick has given keynotes and presentations in Cannes, Berlin, London, Sydney, and Tel Aviv. Check out his seminal reports, “Welcome to the New World of Distribution” and “Declaration of Independence” and sign up for his distribution bulletins at www.peterbroderick.com.



About Scott Kirsner: Editor of the blog CinemaTech and author of several books including Fans, Friends & Followers (2009) and The Future of Web Video (2008), Scott has written about how new technologies are changing the entertainment industry for Variety, The Hollywood Reporter, BusinessWeek, the Los Angeles Times, the New York Times, the San Francisco Chronicle, Wired, and Fast Company. Scott was the lead organizer for The Conversation, a gathering held last fall at UC/Berkeley, and has spoken or moderated panels about marketing, distribution, and new technology at the Harvard Business School, MIT, SXSW, Sundance, the LA Film Festival, the Toronto International Film Festival, the IFP Filmmaker Conference, and the Rome Film Festival.


Have questions about DISTRIBUTION U: A One-Day Crash Course on the New Rules of Marketing & Distribution? Contact CinemaTech
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When & Where

Davidson Conference Center at USC
3415 South Figueroa Street
Los Angeles, CA

Saturday, November 7, 2009 from 9:15 AM to 5:45 PM (PST)

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CinemaTech chronicles changes in the world of digital entertainment, and most recently published "Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age." Visit http://cinematech.blogspot.com.

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DISTRIBUTION U: A One-Day Crash Course on the New Rules of Marketing & Distribution
Los Angeles, CA Events Class

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