Everyone tells us that they want to invent the "next iPhone" (or insert your industry’s "next killer app" instead).
But disruptive innovation is hard, especially when confronted with too many choices. Where do you go? Which doors do you open? How do you enter?
Most companies have incremental and next-generation innovation down. It's this type of non-core, "next big thing" innovation that eludes many and presents the most challenges -- even though this type of innovation is a necessity for any business that wants to access new markets, create a new line of revenue, or re-invent themselves in anticipation of future directions.
In this PARC Forum talk, PARC VP of Global Business Development Tamara St. Claire will share strategies, lessons learned, and case studies in moving from idea to execution.
When & Where
PARC, a Xerox company, is in the Business of Breakthroughs®. Practicing open innovation, we provide custom R&D services, technology, expertise, best practices, and IP to global Fortune 500 companies, startups, and government agency partners. We create new business options, accelerate time to market, augment internal capabilities, and reduce risk for our clients.