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Tuesday, June 11, 2013 from 8:30 AM to 1:30 PM (EDT)

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Ticket Type Sales End Price Fee Quantity
Brand & Industry Professionals Ended $1,000.00 $39.95

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Event Details


This half-day Clinic in New York will focus on disruption – new opportunities, new business models and how to adapt your organization to be nimble and innovative.

Format will include case studies from promising start-ups that are disrupting the prestige landscape as well as an academic perspective on how disruption is good for business. L2 professionals will also share case studies and our insights into the most innovative trends in disruption and prestige today.



9.00 Module 1: Teaching Moment

SCOTT GALLOWAY | Founder, L2; Clinical Professor of Marketing, NYU Stern: Welcome


PETER N. GOLDER | Professor of Marketing, Dartmouth University


LUKE WILLIAMS  | Clinical Associate Professor of Marketing and Entrepreneurship, NYU Stern; Author: Disrupt


SHUANG WANG | Founder & CEOMayvien


JOSE DE CABO |  Co-Founder, Olapic

10.30 BREAK
11.00 Module 2: Disruptors & Innovators

SCOTT GALLOWAY | Clinical Professor of Marketing, NYU SternWelcome




DUANN SCOTT Designer Evangelist, Shapeways


CHARLIE SHREM |  Co-Founder & CEO, BitInstant.com; Founder, EVR


BRIAN BUCHWALD | Co-Founder & CEOBomoda


JOSH MOHRER | NYC General ManagerUber

12.00 Module 3: Disruption, Innovation & Prestige

KATHERINE DILLON Head of Operations, L2: Intelligence Tools & Blog Updates


SCOTT GALLOWAY | Founder, L2; Clinical Professor of MarketingNYU Stern &

MAUREEN MULLEN | Head of Research & AdvisoryL2: Most Disruptive Prestige Products and Programs

12.30 Lunch with Speakers
1.30 Conclusion


SCOTT GALLOWAY Scott Galloway Headshot

Founder  |  L2

Clinical Professor of Marketing  |  NYU Stern

Scott is a Clinical Professor of Marketing at the NYU Stern School of Business, where he teaches brand strategy and luxury marketing, and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.



Peter Golder HeadshotPETER GOLDER 

Professor of Marketing |  Tuck School of Business, Dartmouth University

Peter Golder joined the Tuck School in 2009 as Professor of Marketing. Previously, he was Professor of Marketing, George and Edythe Heyman Faculty Fellow, and marketing department doctoral program coordinator at New York University’s Stern School of Business. He has also held one-year faculty appointments at UCLA and Peking University’s Guanghua School of Management.
Peter’s research focuses on innovation and global marketing strategy. He is the co-author of Will and Vision: How Latecomers Grow to Dominate Markets, which won the Berry Book prize as the best book in marketing and was also selected as one of the Top Ten Books of the Year by Harvard Business Review. His research has won five best-paper awards and been featured several times in The Wall Street Journal, as well as in The Financial Times, The Economist, Advertising Age, and many other publications. His research was recognized with the first Award for Early Career Contributions to Marketing Strategy research. He has appeared on CBS, CNN, and the Nightly Business Report to comment on business news stories.
Peter has six years of professional experience in the aerospace and oil industries and has consulted in other industries. He received his B.S. in Mechanical Engineering from the University of Pennsylvania and his Ph.D. in Business Administration from the University of Southern California.



Luke Williams HeadshotLUKE WILLIAMS 

Clinical Associate Professor of Marketing and Entrepreneurship  |  NYU Stern

Luke Williams is a leading consultant, educator, and speaker specializing in disruptive innovation. For more than a decade, he has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands.
Williams is a Fellow at frog design, one of the world’s most influential innovation companies, and Adjunct Professor of Innovation at NYU Stern School of Business. He has been invited to speak worldwide, and his views have been featured in BusinessWeek, Fast Company, and NPR (National Public Radio). Williams is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business (FT Press, January 2011). He lives in New York.




CEO  |  Hyphenlab 

Technology entrepreneur and executive with over 10 years of experience in social networking, CRM, retail technology and luxury business. In 2004 Mr. Benazzo joined the founding team of ASmallWorld where he built revenue and grew the business to successful A and B investment rounds. From 2007 to 2010 his technology consulting business advised the senior management of some of the most iconic luxury brands worldwide.
In 2010, HyphenLab launched to offer retailers innovative clienteling, CRM and business collaboration solutions. It is currently used globally by major fashion, jewelry and beauty brands.




Founder and CEO  |  Mayvien 

Shuang is the Founder and CEO of Mayvien, an enterprise  software platform for apparel sales and management. Mayvien allows wholesalers to move their sales from pen and paper to a computer and iPad. Before starting Mayvien, Shuang was the managing partner and co-founder of JUJÚ THE SHOWROOM LLC, a fashion showroom and PR agency in New York City.  Prior to starting JUJÚ, Shuang was a project manager with Accenture, specializing in competitive and customer relationship management strategy. Mr. Wang is also a frequent guest speaker and consultant to the Australian & French trade commissions, helping with market entry of fashion brands to the United States.  He holds an MBA from Yale University and obtained his BA in Economics from Wesleyan University.



Charlie Shrem


Co-Founder & CEO  |  BitInstant 

Partner  |  EVR

Charlie is co-founder and CEO of BitInstant, one of the largest, earliest and well-known alternative payment companies. Charlie used his position in both the old banking world and new alternative currency world to help pave the way for the Bitcoin economy to emerge in early 2011. Known in the Bitcoin and old hacker communities as 'Yankee', he is also founding member and current Vice Chairman of the Bitcoin Foundation. Along with Gareth Nelson, he found the need for a more secure, fast and convenient way of transferring funds between and within payment networks around the world and leads BitInstant through the complex compliance, licensing and regulations of the worldwide banking system. Most recently he became a partner in EVR (Ever), an experiential lounge located in the heart of Manhattan’s Empire District currently accepting Bitcoins.



JOSE de CABOJose de Cabo

Co-Founder  |  Olapic 

José de Cabo is one of the three founders of Olapic, a software as a service company that specializes in allowing brands to engage and empower their communities by displaying their photo content on their properties and leveraging it twofold. Firstly, through increased conversion, as well as increased conversation around the brand.
The Olapic founding team met at Columbia Business School where they began building the technology at the end of 2010 as they noticed the world was increasingly communicating in a visual fashion. Currently Olapic works with over 100 clients including Coach, Lululemon, New Balance, Nasty Gal, Reef, Guess, Pepsi, People magazine.




Co-Founder & CEO  |  Bomoda

Brian Buchwald is the Co-Founder of CEO of Bomoda. Bomoda is a membership-based, digital community that empowers Chinese women to live the global Shishang life. Headquartered in New York, Bomoda publishes directly from the world's leading fashion capitals, curating the latest in aspirational Fashion, Beauty, Jewelry, Travel and Lifestyle. He is the former Executive Vice President of Local Integrated Media at NBC Universal. There, he built and ran the company's growth efforts in cities across the country, via online, mobile and digital out of home platforms. Prior to that role, he served as the NBC leader of Hulu until its launch and as a primary architecht of the JV that created it. He formerly led business development for the DoubleClick Technology Solutions division and Pointroll. 
Brian began his career as an investment banker at Morgan Stanley. He has a BA from Dartmouth College and an M.B.A. from NYU Stern.




Designer Evangelist  |  Shapeways 

Duann Scott is an Industrial Designer, writer and researcher specializing in the democratization of product design through online digital fabrication. He works with Shapeways to help promote the 3D printing community and marketplace.
With experience bringing bespoke products to being through traditional fabrication techniques and cutting edge 3D printing technologies Duann’s practical experience combined with his academic research into the social implications of digital fabrication gives him a broad understanding of the 3D printing ecosystem as it evolves.



MAUREEN MULLENMaureen_headshot

Head of Research & Advisory  |  L2

Maureen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment benchmarking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.

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