The presentation will focus on the need for integrated demand generation strategy. Small and Medium sized businesses are faced with an array of competing marketing priorities and struggle to integrate advertising, search, print, email marketing, direct mail, loyalty and outbound revenue generation. Take a few minutes to hear how these techniques can link together and how they work best for capturing new customers and for retaining valuable ones. Free workshop. Presented by SF SBDC and YP.
Instructor's Bio: Stephen Kerford
Steve has over 20 years of integrated marketing experience. He has developed numerous effective marketing campaigns across three continents that utilize the combined effects of online and search marketing, print advertising, social media, direct and email, television and print. Steve has worked both on the client and the agency side and now offers integrated marketing support to YP’s huge customer base. He is a graduate of the Royal Military Academy Sandhurst, UK.
When & Where
SF Small Business Development Center (SBDC)
The San Francisco Small Business Development Center (SBDC) provides free, confidential one-on-one business counseling and low cost workshops for existing small businesses and ready-to-launch start-ups. The SBDC…..Your source for free professional consultants.
For a full list of classes at the SBA Entrepreneur Center click HERE.