Direct Mail: Pushing the Envelope
Why, in the digital age, are we talking about mail marketing? Because Direct Mail’s accessibility, versatility, and productivity makes it a relevant and powerful advertising medium that is just as important to any integrated cross-channel marketing campaign as all manner of electronic messaging. To help you take advantage of Direct Mail's modern capabilities, this workshop includes a review of the fundamentals of integrating a Direct Mail strategy, including prioritizing the elements of your plan, selecting a target audience, creating/acquiring a mailing list, crafting a viable message, designing a format, and calculating the facts and figures that will determine the success of your efforts. Also explained are specific creative approaches that outline cutting-edge applications for designing and printing paper products as well as the technical guidelines and rules, including useful information from the United States Postal Service, that determine cost and mail-ability.
A perfect discussion for anyone in direct mail sales, strategy, creative and/or production whether at a studio, in-house, agency or corporate environment.
Daniel Dejan BIOGRAPHY:
An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author and consultant. As North American ETC Print & Creative Manager for Sappi Fine Paper, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities. He is member of Sappi’s ETC Group: Education, Consulting and Training.
Over the past 30 years, Mr. Dejan has written for various graphic arts publications. He served as technical consultant and a contributing writer for “The Designer’s Guide to Print Production”. Mr. Dejan is Certified G7 Expert with a proficiency in Color and Color Management Mr. Dejan currently sits on the Board of Directors of IDEAlliance/IPA. He has shared his expertise, presenting keynote addresses, seminars and workshops for AIGA chapters, the Printing Industries of America, Canadian Printing Industries, IDEAlliance, the IPA, the Spectrum Conference (which he co-chaired in 2007), Print Production Clubs and Art Directors Club throughout the US and Canada, National and International print, design and marketing events, conferences and symposiums as well as in numerous presentations hosted by paper merchants, printers and corporations which keeps him on the road in excess of 200 days per year much to the chagrin of his family and pets.
When & Where
3 Girls Who Love Print
This Event is proudly sponsored by Baton Rouge Printing, IPC Printing & TriStar Graphics Group, Inc. It is also supported by SAPPI Papers and Daniel Dejan is the North American ETC Print & Creative Manager of SAPPI Fine Paper Company.