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Digital Signage to Mobile Screens:"Making way for an Out-of-Home Cross-Screen Marketing Strategy"

ADObjects, Inc., Digital Place based Advertising Association (DPAA) & Digital Screenmedia Association (DSA)

Tuesday, August 28, 2012 from 5:30 PM to 9:00 PM (EDT)

Digital Signage to Mobile Screens:"Making way for an...

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Event Details

Learn how to best bring your Media Strategy to both Digital Signage and Mobile! 

Unique not to be missed event covering all aspects of Multi-Screen Marketing 

By the end of 2011, more than 50% of US consumers were carrying a connected smart device- Nielsen Media.  In addition, DOOH is one of the world's fastest growing media. While the rate of digital OOH growth has gone through a 'gold rush' and  expanded another 17% in 2011. As both smartphone Interactivity and DOOH evolve, the interactivity between them has led to unique marketing opportunities beyond SMS and QR code engagement. Wi-Fi, next generation Bluetooth technology, and NFC are making it possible to connect seamlessly between these two channels.

 The Second Annual August 2012 MXMSeries’ focus is around the evolution of digital out-of-home (DOOH) screen marketing and the convergence topics, strategies and success stories around the connected marketing environment with mobile.  In order to bring together expertise from the out-of-home digital screen marketplace, MXM has partnered with the Digital Screenmedia Association (DSA) and the Digital Place based Advertising Association to co-produce this event.

Please join us for this exclusive strategy series for brand marketers, media buyers and publishers looking for the right cross-platform marketing strategies.


Event Agenda   

Hosted at the DPAA ( Digital Placed based Advertising Association) @ 535 Madison Avenue

5:30~5:45pm     Networking/Registration

5:45~6:00pm     Greetings 

-      Digital Place-based Advertising Association,  Digital Screenmedia Association , MXM:MediaCrossMedia

6:00~6:20pm     Presentation:  Agency Perspective

                      - Mike Schreiner, SVP, Executive Creative Director, MWW

                        Creating an Omni-Channel digital strategy. How to best communicate and

                        build your brand across all screens

6:20~6:40pm     Presentation: Platform and Service Perspective

                        - Carolyn Kelly Walkin, Business Development Manager, 

                         NEC Display Solutions

                         How can technology drive growth in digital media sales and create an efficient

                         environment for both agencies and sellers?

6:40~7:00pm     Presentation: Case Study- How Creative can you get?

                         Don Blanton, CEO/President,  The Wow Factor

                         Pushing creativity to the limit with cross-screen strategies. Examples of Wow 

                         between mobile and digital signage.

 

7:00~8:00pm     Panel: Digital signage to mobile screen convergence marketing

                         (Moderator)  Jim Harris, CEO, The Wall Street Office Network

                              -   Mike Scheiner, SVP, Executive Creative Director, MWW

-  Carolyn Kelly Walkin, Business Development Manager, NEC Display Solutions

-  Tom Hennigan, Partner, Times Square Domination ( TSD60) 

-  Don Blanton, CEO/President,  The Wow Factor

-  Mikhail Damiani, CEO,  Blue Bite


                        Topics: 

  • Generally speaking, what haver you learned from DOOH and mobile projects?
  • What are the greatest challenges in building the right cross-media, cross-platform strategies?
  • Describe the role of the app, Web and social (Facebook, Twitter) in the convergence of the three business models of DOOH, Online, Mobile.
  • Your thoughts and advice on the role and process of CRM cross-platform tied to advertising, subscription, ecommerce, behavioral targeting and data management in order to best leverage user information for optimization of engagement and traffic.
  • What kinds of disruptive strategies have best served the overall business of growing users?
  • What is the future of the user’s profile or category cross-platform to best tie everything together? Descibe a case-study or  media strategies leveraging re-targeting, location-based targeting and/or information sharing for optimizing the marketing message cross-screen.
  • How do you best leverage social media such as Twitter and Facebook to grow your media-cross-media?
  • Can mobile lend itself to a pay-for-performance type of OOH digital screen model as well?

8:00~9:00 pm    Networking

9:00pm             Concluded


Please contact: 

Matt@MXMEvents.com for more information on Speaking and Sponsorship Packages. 

 

( Co-producers of DOOH-MXM)  

http://mediacrossmedia.com for more information about MXM

http://www.digitalscreenmedia.org for more information about the Digital Screenmedia Association

http://www.dp-aa.org for more information about the Digital Place based Advertising Association

 

( Sponsors) 

http://www.necdisplay.com for more information on NEC Display Solutions

http://www.bluebite.com for more information on Blue Bite mobile solutions

 

Have questions about Digital Signage to Mobile Screens:"Making way for an Out-of-Home Cross-Screen Marketing Strategy"? Contact ADObjects, Inc., Digital Place based Advertising Association (DPAA) & Digital Screenmedia Association (DSA)

When & Where


DPAA- Digital Place based Advertising Association
535 Madison Ave. 20th floor.
New York, NY
, 10022

Tuesday, August 28, 2012 from 5:30 PM to 9:00 PM (EDT)


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Organizer

ADObjects, Inc., Digital Place based Advertising Association (DPAA) & Digital Screenmedia Association (DSA)

ADObjects, Inc ( ADO) is a cross-media mobile strategy agency focusing on consulting and marketing services for your brand across multiple screens.

Learn more at http://www.adostrategies.com               _________________________

Digital Placed based Advertising Association (DPAA)

Digital Place-based networks engage consumers along their path to purchase, while in an active mode, establishing meaningful connections in content that is relevant to them at the time they encounter it, but it's not TV, it's DPB! 

http://DP-AA.com

__________________________________

Digital Screenmedia Association (DSA)

mission is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking.

http://www.digitalscreenmedia.org

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