Digital Publishing Strategies and Tactics for Marketers and Publishers

Sponsored by Bates Creative, MEI and Twixl Media

EVENT DESCRIPTION:

Is your organization looking to connect with its audience on a more interactive level? Now is the perfect time to invest in a digital publishing solution that is both simple to learn and affordable to execute.

Join us for a full-day digital publishing event that will explore Twixl Media's digital publishing solution, Twixl Publisher. Twixl’s all-in-one tools create engaging app experiences directly with InDesign, HTML and PDF content that you can deploy across tablet and mobile devices.

During this event, you’ll learn from the teams at Bates Creative, MEI and Twixl on how to tap into the power of Twixl Publisher. You’ll see proof of the platform’s robust capabilities through informative sessions, compelling case studies and strategic insights that bridge marketing and publishing efforts.

AGENDA:

8:30 am: Registration Open

9:00 - 9:10 am: Event Introduction

9:10 - 9:40 am: Laying the Foundation: Creating a Digital Publishing Strategy During a Time of Change

Where do mobile apps fit within an overall digital marketing strategy? Learn how digital disruption has created many new opportunities for organizations to connect in new ways with their audiences in the digital environment.

Speaker: Debbie Bates-Schrott, President, Bates Creative

9:40 - 10:10 am: Introduction to Twixl Publisher

The innovative and cost-effective digital publishing solution, Twixl Publisher, connects to a multitude of content sources and content management systems to streamline the app-creation process. We’ll explore how Twixl Publisher’s tools create engaging app experiences directly with InDesign, HTML and PDFs—bundling a simple workflow and dynamic publishing program into a single solution.

Speakers: Laurent Gerniers, Marketing Director, and Luk Dhondt, Product Manager, Twixl Media

10:10 - 10:25 am: Coffee / Networking Break

10:25 - 11:25 am: Case Studies: Human Rights Campaign and National Association of Home Builders (NAHB)

Two well-known DC-based nonprofits share their new apps and discuss how they fit within their content, marketing, and communication strategies.

Speakers: Anastasia Khoo, Chief Marketing Officer of Human Rights Campaign; Will Steuber, Creative Director, MEI; Debbie Bates-Schrott, President, Bates Creative

11:30 am - 12:00 pm: Using Your Apps to Connect with Your Members

Twixl allows organizations to manage customized digital experiences for designated users. This session will explain common use cases for utilizing app entitlements to target content to specific audiences, both within and outside your organization.

Speaker: Mark Walter, Senior Director, Business Development, MEI

12:00 - 1:00 pm: Lunch Break (provided)

1:00 - 1:30 pm: Designing a Mobile App that Bridges Marketing and Publishing

Explore how a strategic design approach for your app can leverage content from across your organization to meet marketing and publishing goals.

Speaker: Debbie Bates-Schrott, President, Bates Creative

1:30 - 1:50 pm: Optimizing Your Content Process

How do you incorporate mobile apps without putting undue stress on your organization’s content/publishing team? We examine the key pillars to success from process and technology perspectives.

Speaker: Mark Leister, Senior Vice President and Managing Director, MEI

1:50 - 2:30 pm: Leveraging Workflow Technology for Omni-channel Publishing

Technology plays a key role in helping organizations manage the diverse content they produce for a fast-proliferating set of media channels. Learn how MEI’s cloud-based workflow tool, TruEdit, unifies content processes to enable single-source publishing to web, apps, print and social channels.

Speaker: Brett Kizner, Director of Product Development, MEI

2:30 - 3:15 pm: Closing Session / Q&A

We’re wrapping up the day with a panel discussion exploring additional topics in digital publishing based on questions from the audience.

FAQs:

What are my transport/parking options getting to the event?

Parking: There is no parking at the MAA Carriage House facility. There are two public lots on 18th St. between N St. NW and Massachusetts Ave. NW

Metro: Take the Red Line in the direction of Shady Grove to Dupont Circle. Exit the Q St. NW exit and go East on Q St. Take a right on 18th St. NW and go a block south to Church St. Take a left on Church St. and the Carriage House is the first building facing the street, directly across from St. Thomas Episcopal Church.

Where can I contact the organizer with any questions?

Please contact Amanda Jennison, marketing director at Bates Creative with any questions: amanda@batescreative.com.

Is my registration/ticket transferrable?

Yes, please email amanda@batescreative.com with your request to transfer the ticket.