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DAY 1 – Wednesday, February 24
12:15pm – 1:15pm
Registration & Pre-Event Networking
1:15pm – 1:30pm
Welcome, Introductions & Opening Remarks
1:30pm – 2:15pm
RESEARCH PRESENTATIONS: Top Digital Music Trends
Leading analysts and researchers kick-off the day’s discussions with an overview of the latest research about the current state of digital music, including consumer behavior & attitudes; adoption & penetration rates of digital products, key technology channels & platforms; and business & economic performance numbers. What is the outlook for the industry in the years to come?
2:20pm – 3:05pm
PANEL 1: THE STATE OF THE DIGITAL UNION
This panel of industry experts will discuss the hot button issues of day, including the debate over digital music pricing, social networks, online and mobile music product offerings and business models, new channels of digital revenue, subscriptions, MP3 stores, ad-supported models and next generation devices. What innovations and business models will fuel growth in the digital marketplace? Will there be a Google effect? What is the current state of the online and mobile music markets and where is the industry heading?
3:05pm – 3:45pm
*DELEGATE ROUNDTABLES - Join a Discussion Group*
Delegate roundtables are led by attendees and speakers who volunteer to moderate discussions around specific topics. Sign up for the roundtable of your choice at the registration table. Discussion groups will fill up fast, so please make sure to sign-up when you arrive. Each group will meet at a designated roundtable (signs will mark the topic for each table) at 3:10pm.
Suggest a Topic - If you are registered for the event and would like to propose a topic to moderate, please email us at Jay@digitalmediawire.com
3:45pm – 4:30pm
PANEL 2: BRANDS & BANDS:
How Brands Are Working with the Music Industry in the Digital Age?
There has long been a close relationship between Madison Avenue and the music industry with music at the core of some of the most engaging brand marketing campaigns. Given the proliferation of new technologies, how are brand marketers and their agencies navigating the digital space? The panelists share their experience and processes in making smart marketing investments in an ever changing landscape.
4:40pm – 5:25pm
PANEL 3: MOBILE APPS: What's Next?
Music apps for smart phones and social networks are the hot new way for artists to keep fans updated with new information, exclusive videos, chat rooms, and Twitter-style news feeds. This panel will discuss the opportunities around music apps with a focus on how artists and labels and using apps to promote and even distribute music. How is Apple's App Store evolving? What can we expect with the launch of the RIM/Blackberry and Android app stores? What kind of innovation are we seeing with apps in overseas markets? What is the next frontier of mobile apps and the music industry?
5:30pm – 6:15pm
6:30pm – 7:30pm
COCKTAIL RECEPTION in the Museum's Amazing Event Hall
DAY 2 – Thursday, February 25
9:00am - 9:45am
PANEL 1: THE CONCERT BUSINESS:
How Technology is Changing the Business
While CD sales continue to fall and radio is in the constant state of evolution, the concert business is booming creating new opportunities across the board. In particular, technology is creating new opportunities and experiences for artists, performers, promoters, vendors and fans. From social networks to text messaging to broadband video to online recommendation and billing systems, technology is enhancing the live music experience. This panel will discuss how technologies are being used to better connect with fans and promote, produce and create new revenue opportunities around live events.
9:55am – 10:40am
PANEL 2: LICENSING FOR FILM & TELEVISION:
What Are the Opportunities in the Years to Come?
For the past three years, music publishers have seen a nice uptake in revenue from film, television and advertising licensing, causing it to be hailed as one of the music industry's bright spots. What are the opportunities in the years to come? How are technology companies tapping into this market and offering digital services to improve the licensing processes? Will declining budgets, changing fee structures and single-artist deals limit opportunities in the year ahead? What are the challenges for the market in the years to come?
11:00am – 11:30am
11:40am – 12:30pm
PANEL 3: THE DIGITAL COPYRIGHT DEBATE
This panel will discuss the current status of the debate over digital copyrights. What are the latest legal and policy developments? What needs to happen so that artists can live off their creativity, labels and publishers can see a fair return on their investments, technology companies have an incentive to innovate and receive a fair share of the pie and music fans can satisfy their current hunger for and exploration of new and/or alternative music?
12:30pm – 1:00pm
1:00pm – 2:00pm
LUNCH BUFFET in the Museum's Event Hall
2:00pm – 2:30pm
2:40pm – 3:25pm
PANEL 4A: Global Music Marketing in the Digital Age
Technology has created new opportunities and challenges for artists and labels to market their music and promote and sell music and tours. Successful worldwide interactive marketing efforts now require a deep understanding of web site analytics, email and mobile marketing, social networks and online communities, e-commerce, search engine marketing and web site optimization. This panel will discuss global marketing in the digital age with a focus on how to utilize digital tools to better connect with fans and promote, produce and create new revenue opportunities for artists and labels.
PANEL 4B: I Want My Music Videos Anytime, Anywhere, on Any Device!
Music videos, which served as one of the most important promotional and marketing tool during much of the past twenty-five years, are back, but the model is different as production costs have gone down and viral, social, online and mobile networks have replaced cable television as the platforms of choice. This panel will discuss opportunities and business models for the music industry utilizing online video platforms. What impact will a robust market for online video have on the future of the music industry? What types of deals are being done? What is happening with video in the mobile space? How are music videos fitting into the promotional plans in the digital age?
3:25pm – 3:55pm
3:55pm – 4:40pm
PANEL 5A: Games & Music
The popularity of music-themed games like Guitar Hero and Rock Band has focused attention on the growing relationship between the game and music industries. This panel will explore this relationship further by looking at opportunities for composers and rights holders to sell and promote their music through games as well as the opportunity for new innovative game projects bring together pop culture, music and games. What’s next for the collaboration between the gaming and the music industries? What are the opportunities and challenges for making the most out of the creation of this new phenomenon?
3:55pm – 4:40pm
PANEL 5B: The Evolution of Music Blogs
Music blogs and blog aggregators and networks are a key component of music promotion and discovery, serving as trusted filters and digital tastemakers like independent radio of the past. What are the current trends with music blogs? What is the relationship between blogs, artists, labels and fans? What new innovations are likely in the blogsphere? How will blogs evolve to remain relevant in the years to come?
4:45pm – 5:30pm
PANEL 6A: Social Networks & Music
This panel of leading experts will discuss the latest developments in social media with a focus on the relationship between social networks and the music industry. How can the music industry benefit from the traffic and buzz generated by social networks? Can this translate into online music sales or tangible benefits? What's next in this exciting industry sector? Will the next wave of social media benefit the music industry?
4:45pm – 5:30pm
PANEL 6B: Rights, Royalties & Reporting in the Digital World
With so many digital products today, the business has become one of micro transactions and the process of licensing rights and collecting, administering and reporting royalties is far from what it should be. This panel will discuss issues related to rights, royalties and reporting in the digital world. What are the key problems that need to be addressed? What needs to happen to create a better system that provides accuracy, transparency, and accountability for all aspects of rights and royalty administration?
After-Party sponsored by LimeWire - Free for everyone with a conference badge!
** All conference registrations are non-refundable.
Digital Media Wire (www.dmwmedia.com) is a media company that provides strategic consulting and manages marketing campaigns for digital media brands, and owns and produces industry conferences. The company also publishes daily newsletters and operates the popular www.dmwmedia.com news and community portal. The company produces conferences and events in four media verticals: games, music, video and advertising. DMW's portfolio includes: Digital Entertainment World (an IDG World Expo joint venture), NYME: NY Media Festival (formerly DMW Week NYC) and LA Games Conference. Participants include entrepreneurs and senior decision-makers at leading media, entertainment and technology companies, investors, advertisers, policy-makers and legal professionals. DMW has one of the largest and most engaged and senior-level communities in the digital media industry.
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