San Francisco, California
London, United Kingdom
This four-day certification course is designed for serious automotive marketing professionals who will spend a majority of their time focused on online marketing for the dealership. The learning modules will include hands-on training with the tools of the trade including Google Analytics, Google Webmaster Tools, Google AdWords, Google My Business, Website CMS Editors, CRM software, and specialized software for marketing ROI tracking. Attendees will leave the course with the checklists, tools, strategies, and KPIs that they need to increase the benefits to the dealership created by this role.