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General Assembly London

Digital Marketing for Business Growth: Weekend Workshop

General Assembly London

Saturday, October 19, 2013 at 11:00 AM - Sunday, October 20, 2013 at 5:00 PM (BST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
First Five
Limited to first five students
Ended £130.00 £3.90
Early Bird Ended £140.00 £4.15
Regular Ticket Ended £150.00 £4.40

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Event Details

DIGITAL MARKETING FOR BUSINESS GROWTH: WEEKEND WORKSHOP

Digital Marketing for Business Growth: Weekend Workshop

19

19 October – 20 October
2 Sessions

 

ABOUT THIS WORKSHOP SERIES

The success of every company lies in its customer base. This weekend workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimise your digital marketing strategy for maximum effectiveness and growth.

These workshops are aimed at marketers and business owners looking to acquire new users while also engaging their current customer base. Rooted in exercises, you’ll walk away with plenty of hands-on experience in content creation for both email and social, campaign analysis using tools like Google Analytics, and optimisation across various channels with Lean Startup methodology.

TAKEAWAYS

On Saturday, we’ll look at ways to:

  • Identify and reach your audience
  • Use email marketing effectively
  • Analyse a variety of digital marketing tools (websites, emails, social platforms)
  • Connect with your audience through social channels

On Sunday, we’ll go over:

  • Search optimization, goals and analytics
  • How to improve development using test-driven development and Lean Startup ideas
  • Putting together a complete and compelling marketing strategy, using all of the tools we’ve covered in the previous lessons

SCHEDULE

OCT19
Saturday, 19 October, 11 am – 5 pmSession I
  • Identifying and reach your audience
  • Using email marketing effectively
  • Analyzing a variety of digital marketing tools (websites, emails, social platforms)
  • Connecting with your audience through social channels
OCT20
Sunday, 20 October, 11 am – 5 pmSession II
  • Search optimization, goals and analytics
  • Improving development using test-driven development and Lean Startup ideas
  • Putting together a complete and compelling marketing strategy using all of the tools we’ve covered in the previous lessons

 

PREREQS & PREPARATION

Please bring a laptop. All needed software tools are accessible online.

 

ABOUT THE INSTRUCTOR(S)

Eric Morrow Photo

Eric Morrow 
Digital Marketer
IBM

Eric Morrow is a digital marketer with IBM. He received his BA from UC: Berkeley and his JD from Georgetown Law. He has helped both large multinational companies and individual artists and professionals tap into the power of digital media to gain more customers.

 

REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Digital Marketing for Business Growth: Weekend Workshop? Contact General Assembly London

When & Where

9 Back Hill
EC1R 5EN London
United Kingdom

Saturday, October 19, 2013 at 11:00 AM - Sunday, October 20, 2013 at 5:00 PM (BST)


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Organizer

General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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