Digital Marketing Explained - SEO beyond the H1
Tuesday, November 19, 2013 from 6:30 PM to 8:30 PM (PST)
Santa Monica, CA
San Francisco, California
London, United Kingdom
SEO is one of the most confusing topics in digital marketing. Everyone knows they need and want SEO. However, very few people know where to even get started. The industry is plauged with people making common recommendations with little insight as to what the net rammifications are. There is more to SEO than stuffing your site full of keywords, and adding a couple header tags.
Join us as we take a deeper dive into what is the purpose of SEO, and explain how google and other top search engines actual extract information from your site to generate useful search results. Learn how to make some real optimizations and stop adding another H1 tag to your site.
Santa Monica Library - Main multi-purpose room
Doors Open: 6:30pm
Presentation: 7pm - 8pm
Q&A: 8pm - 8:30pm
When & Where
Basis is a technology driven marketing agency. We look at marketing and advertising through a technical and analytical lens. We are problem solvers searching for ways to improve your marketing, maximize your advertising spend, build programs to most effectively serve your customers and internal systems, and in the end produce results. Basis a full service Technology Marketing Agency.