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SEO is one of the most confusing topics in digital marketing. Everyone knows they need and want SEO. However, very few people know where to even get started. The industry is plauged with people making common recommendations with little insight as to what the net rammifications are. There is more to SEO than stuffing your site full of keywords, and adding a couple header tags.
Join us as we take a deeper dive into what is the purpose of SEO, and explain how google and other top search engines actual extract information from your site to generate useful search results. Learn how to make some real optimizations and stop adding another H1 tag to your site.
Santa Monica Library - Main multi-purpose room
Doors Open: 6:30pm
Presentation: 7pm - 8pm
Q&A: 8pm - 8:30pm