San Francisco, California
London, United Kingdom
Social TV - The Superbowl has incorporated social TV including live hashtags on commercials, livestreaming integration, athlete / commentator tweets and more, to make the Superbowl one of last year top tweeted live events. We'll discuss the latest in how the Superbowl uses social TV tools.
Viral Ads: Last year's Kid Vader and Matthew Broderick's Day Off Superbowl ads that were released online went viral before the show, and even created increased chatter when they aired live during the Superbowl. We'll discuss how to make Superbowl ads go viral, starting with really great content, and then tagging, seeding, paid vs. earned distribution.
Our scheduled speakers include:
- Jason Mercer, Roll Global, Senior Director, Interactive. Jason manages the online activation surrounding the Psy (Gangnam Style) + Wonderful Pistachios Super Bowl ad (www.getcrackin.com) for this year. Producer and co-creator of the Terry Tate Office Linebacker Superbowl ad and viral video campaign, which won the Cannes Golden Lion award and is listed in USA Today as one of the top 5 super bowl commercials of all time. @jasoncmercer @getcrackin
- Sean Besser, Get Glue. EVP, Business Development, Partnerships and Strategy. GetGlue creates check-in programs for TV and events, including an interactive campaign with rewards for this year's Superbowl. @seanbesser @GetGlue
- Nate Daniels, Ayzenberg Group, Social Media Strategist. Nate created the #1 most popular Doritos Slingshot Baby ad, that was most favorited in last year's Superbowl @nateadaniels
- David Segura, Giant Media, CEO and Founder. Giant Media helps ad agencies and startups with seed distribution and worked on several of last year's Superbowl campaigns. @GiantMedia
CALL FOR SPEAKERS: If u work for an ad agency, creative shop, social TV platform etc and worked directly on a campaign in this year or last year's Superbowl, email firstname.lastname@example.org with SUPERBOWL as the subject and a brief description of what u did that was awesome in your campaign.
CALL FOR SPONSORS: Email email@example.com with SPONSOR as the subject.
When & Where
Digital LA is the largest digital networking group based in LA, reaching more than 80,000 professionals weekly via its newsletter and social media. Digital LA organizes weekly panels and mixers for digital professionals, including startup CEOs, VCs and investors, entertainment including Hollywood movie and TV studios, music labels, agencies, video games, VFX, social media, digital advertising, developers, designers, marketing and and more. Digital LA is the founder of Silicon Beach Fest, the original and largest multi-day startup / entertainment conference. Follow @DigitalLA. Digital LA has been recognized by Forbes and the LA Times as keeping LA's tech community together via its fun and friendly events.