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Digital LA - Movies & Music Go Social @ Viceroy

Digital LA

Monday, September 19, 2011 from 7:00 PM to 10:00 PM (PDT)

Digital LA - Movies & Music Go Social @ Viceroy

Ticket Information

Ticket Type Sales End Price Fee Quantity
Digital LA - Movies & Music Go Social Ended $48.00 $2.19
Digital LA - Movies & Music Go Social - VIP (Preferred Seating) Ended $58.00 $2.44

Share Digital LA - Movies & Music Go Social @ Viceroy

Event Details

Join us for our panel on how movies and music use social media to engage passionate fans, promote new releases, and entertain between releases including: Facebook, Twitter, Foursquare, YouTube, and more. differences. This is part of Social Media Week LA. ADVANCED REGISTRATION REQUIRED, limited seats. This will sell out. VIP seats get preferred seating.

We'll discuss some social media campaigns from this summer's blockbuster movies, and music including album / video releases, concerts, and fests. We'll share how movie and music social media marketing can learn from each other, and subtle. We'll discuss how to engage fans the most during ramp up, month/week before release, and release date of movies and music videos/albums/fests.

Our Scheduled Speakers include:

- Megan Wahtera, Paramount Pictures. Vice President, Interactive Marketing. Campaigns include: Transformers franchise, Paranormal Activity franchise, Star Trek, G.I Joe, Justin Bieber: Never Say Never. @paramountpics

- Morgan Chess, 20th Century Fox. Director, Digital Marketing. Social media campaigns for X-Men: First Class, Rise of the Planet of the Apes,
Rio, Water for Elephants, The Sitter, etc. @20thcenturyFox @xmenmovies

- Ann Glenn, Sony Pictures. Director, Social Media Marketing Managed social media marketing campaigns for summer movies, including Sony Pictures Comic-Con social media presence. @urlgrl @sonypictures

- Kristelia Garcia, Universal Music, Director. Digital, integrated and social media marketing. @damnthemorning

- Lindsay Gabler, Recording Academy (The GRAMMYs), Social Media Specialist. Previously: social media campaigns for Miley Cyrus, Queen, @UMG Community Manger. Named Billboard's Twitter 140: Music Industry Characters You Need to Follow list http://bit.ly/g3tw89 @lndsygblr @TheGRAMMYs

- Dimitry Ioffe, Visionaire Group, worked on social media campaigns for Dreamworks' Puss in Boots and Universal Pictures' The Thing. Previous campaigns: Expendables YouTube Mimicry (4.5M views), Last Exorcism reaction vids (5.7M views) @visionairegroup

- Roubina Surenian, Eventful, Director of Tour Marketing including artists' social media marketing campaigns. Formerly worked at Ticketmaster on social/ digital media initiatives @Eventful

CALL FOR VOLUNTEERS: If you'd like to help check-in from 7-8p for comped admission, email info@digitalla.net with MM as the subjec.t

- 7-8p: Check-in and networking
- 8-9:30p: Panel & Q&A
- 9:30p - 10p Networking

Have questions about Digital LA - Movies & Music Go Social @ Viceroy? Contact Digital LA

When & Where

Viceroy Santa Monica
1819 Ocean Avenue
Santa Monica, CA

Monday, September 19, 2011 from 7:00 PM to 10:00 PM (PDT)

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Digital LA

Digital LA is the largest digital networking group based in LA, reaching more than 80,000 professionals weekly via its newsletter and social media.  Digital LA organizes weekly panels and mixers for digital professionals, including startup CEOs, VCs and investors, entertainment including Hollywood movie and TV studios, music labels, agencies, video games, VFX, social media, digital advertising, developers, designers, marketing and and more. Digital LA is the founder of Silicon Beach Fest, the original and largest multi-day startup / entertainment conference. Follow @DigitalLA.  Digital LA has been recognized by Forbes and the LA Times as keeping LA's tech community together via its fun and friendly events. 

  Contact the Organizer
Digital LA - Movies & Music Go Social @ Viceroy
Santa Monica, CA Events Networking

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