Digital IQ: China Webinar
Wednesday, July 14, 2010 from 10:00 AM to 11:00 AM (EDT)
With more internet users than the U.S. and Japan combined and an e-commerce market that has quadrupled in the last three years, our thesis is that online competence in China represents the greatest opportunity for prestige brands in a generation.
The L2 Digital IQ Index: China is a comprehensive ranking of the digital efforts of 100 iconic brands and measures brands’ across Site, Search Engine Optimization, Social Media, and Digital Marketing. The webinar will provide insight behind the rankings including key findings, methodology, and best practices in the world's second largest luxury market. The last 10 minutes will be reserved for questions and answers.
Download the Report: http://www.l2thinktank.com/chinadigitaliq/
Watch the Interview on Bloomberg News:
SCOTT GALLOWAY Founder, L2
Scott is the founder of L2, a think tank for prestige brands, and Professor at the NYU Stern School of Business where he teaches brand strategy and luxury marketing. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in U.S. consumer and media companies.
In 1997, he founded Red Envelope, the premier Internet-based consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs over 100 professionals in the United States, Europe and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under age 40 “whose accomplishments have had impact on a global level.” Scott serves on the board of directors of Eddie Bauer, The New York Times Company, eco-America, and Berkeley’s Haas School of Business.
MAUREEN MULLEN Lead Researcher, L2
Maureen began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment benchmarking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts around Digital Media, Private Banking M&A, Insurance Industry Risk Management, and Renewable Energy Economics for professional firms and academics. Maureen has a BA in Human Biology from Stanford University and an MBA from NYU Stern.
L2 is a subscription business intelligence ("BI") firm focused on digital innovation. L2 was founded on the notion that digital competence is inextricably linked to shareholder value and that ongoing BI can replace episodic consulting engagements with actionable insights at a fraction of the cost.
The L2 Digital IQ Index is the globally recognized benchmark for digital performance of consumer brands. L2 collects more than 850 data points across four dimentions (Site & E-Commerce, Digital Marketing Social Media, and Mobile) and has assembled the largest data set to-date to diagnose brands' digital strengths and weaknesses relative to peers.
Please visit us at: www.L2ThinkTank.com
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