Digital Downtown: Tech Savvy Ways to Move People to Action
Wednesday, February 20, 2013 from 9:30 AM to 4:00 PM (EST)
George Weiner of The Whole Whale
George Weiner, Chief Technology Officer
As DoSomething.org’s CTO, George manages all web and mobile systems for DoSomething.org. Under his leadership, the organization has become an innovator in social media, mobile technologies and cause. During his 7 years at DoSomething.org, he's overseen the complete overhaul of the site twice (winning a Webby Award and nominations) and built a 10 person dev team including mobile, social, and Drupal developers in NYC.
He is a founder of Whole Whale, a social impact tech company, and CTOs for Good. He is also a frequent keynote speaker on not-for-profit tech, and is a featured contributor for the Huffington Post Impact section (HuffingtonPost.com/george-weiner).
See George's article in the Huffington Post here: http://www.huffingtonpost.com/george-weiner/using-the-whole-whale_b_809716.html
Agenda (Details below)
8:45 a.m. – 9:00 a.m.– Registration
9:15 a.m. – 9:30 a.m. – Welcome, Remarks, Survery Results Explained
9:30-10:15- Be Your Own Social Media Guru!
10:15-11:15- Digital Communication Strategy
11:15-noon Updates on the Social Landscape
12:00 p.m. – 12:30p.m. – Breakout Groups
12:30 p.m. – 01:30 p.m. – Lunch on your own in Downtown Hammonton
01:30 p.m. – 04:00 p.m. – Organizing on Main Street 2.0 - Climbing the Engagement Ladder & Mobilizing Your Social Network
Be Your Own Social Media Guru-
Trust your data, not a passing guru. Learn the way to think about reaching your target audience and tactics on how to use social platforms to accomplish this. Find out what metrics are available to you and how to use them.
Digital Communications Strategy-
We will examine what you're saying and who you are saying it to. Figure out what your target audience is looking for and most importantly how to deliver value to them in order to build your network.
Updates on the Social Landscape-
Nice refresher on current platforms to consider and some fundamentals on each.
Break Out Groups-
Work as a group on messaging and brainstorm social media tactics based on the frame work discussed earlier in the day. Create your social media "diet" to figure out what you should post.
Organizing on Main Street 2.0:
You don't ask someone to marry you on the first date. We will walk through the steps that get people to go from anonymous visitor to showing up at your event.
(NOTE: MSNJ Local Programs and Promotional Partners will receive a special code for discounted registrations.)
When & Where
NJDCA's Main Street New Jersey & Improvement District Programs
Est. in 1989, the NJDCA's Office of Main Street New Jersey & Improvement District Programs has been providing technical assistance and training to more than 140 traditional downtowns and business districts. Visit www.mainstreetnewjersey.com for more information about this National Trust for Historic Preservation affiliated program located in the State of New Jersey's Department of Community Affairs.
Here at the Session Details:
Be Your Own Social Media Guru- Attendees will be brought up to speed on the latest statistics, trends and tricks in the Social Media realm. Emphasis will be placed on using this knowledge to empower their own organization’s communication staff.
Digital Communications Strategy- Attendees will explore how to best integrate digital communications into their existing public relations and stakeholder communication program. We will look at how to best utilize each platform with an eye on efficiency and overall effectiveness in reaching the desired audience.
Updates on the Social Landscape- Attendees will receive an overview of the various platforms (YouTube, Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc), information on the latest enhancements, templates and new uses for these platforms. Nonprofit and community group case studies demonstrating how to best maximize these platforms will be explored.
Break Out Groups- Groups will begin applying principles learned to their own organization. Attendees will develop plans for positioning, targets and goals.
Organizing on Main Street 2.0: Climbing the Engagement Ladder & Mobilizing Your Social Network- If a tree falls in your social media forest, will anybody hear? During this session we will look at increasing interaction with your messaging.
This just in:
Main Street Hammonton and its downtown have been selected as a semi-finalist for the 2013 Great American Main Street Award!
This is a prestigious national award that is highly competitive and coveted. Only one New Jersey community (Westfield) has successfully won GAMSA (in 2004) during the 20 years of its existence.
Only three winners will be selected nationally in 2013, and Hammonton is in the final eight! Come to the DRMI on 2/20/13 to take your own look at this emerging success story! (And of course to learn about cutting edge new media tools!)