Digital Brand Forum: Innovation for greater ROI
Thursday, January 17, 2013 from 1:30 PM to 6:00 PM (EST)
New York, NY
Join fellow elite digital marketers at the SoHo House for an intimate and collaborative event discussing how brands are approaching the digital space. Hear leaders in the industry make predictions and discuss ideas surrounding the latest trends, such as programmatic premium, attribution, and the power of big data. Seating is limited so make sure to RSVP as soon as possible.
1:30-2:00- Welcome & Keynote: Steven Cook, CMO and Global Brand Marketer
2:00-2:30- Untapped resources- Secrets of successful data partnerships
Data providers are an underutilized resource when undergoing the planning (and execution/ optimization) phases of a campaign. Learn from brands and agencies who have experienced first-hand how to take advantage of the data insights by transforming the relationship from data vendor to data partner.
Speakers Include: Quinn Kilbury- Senior Brand Manager at Pepsico, Kelley Train- US Director of Digital Investment at PhD, and Bob Hall- VP, Platform & Partnerships at YuMe, Inc.
2:30-3:15- Brands and Programmatic Premium: Fad, Legit or Complete BS
Many companies are trying to close the gap between premium/direct sales and remnant RTB sales in terms of price, inventory, and safety. Lately, several companies have flooded this space and used the term “programmatic premium” as part of this offering. Meanwhile, publishers are trying to safely navigate this emerging inventory typein terms of yield, data quality, audience accuracy, and privacy. Hear thoughts from industry leaders on both supply and buy side about the relevance of this trend and how they are developing their own strategies accordingly.
Speakers Include: Vik Kathuria- General Partner, Digital Investment at Mediacom, Alison Kennedy- SVP at GLAM, and Christine Peterson- Director of Media Services at LBi
3:15-3:45- Coffee Break
3:45-4:30- Viewability in 2013
New advancements have enabled advertisers to see if their ads are delivered to a user "in-view". What will the affects be? Both buy and sell side will weigh in on this new hot topic, it's impact on inventory, and the forecasted ripple effect.
Speakers Include: Carl Fremont- EVP, Media Director at DIGITAS, Barry Lowenthal- President at The Media Kitchen, Tom Shields- Co-founder & Chief Strategy Officer at Yieldex
4:30-4:45- Closing remarks
4:45-6:30- Appetizers and Cocktails