Digital Advocacy & Online Cause Marketing Mini-Bootcamp
Tuesday, October 23, 2012 from 9:00 AM to 12:00 PM (CDT)
LevelTen Interactive Presents
Digital Advocacy & Online Cause Marketing
As popular as it is, very few non-profits, cause marketers, and mission-based organizations are effectively using social media. Come to this important FREE seminar, featuring speakers from one of the country's leading web development and marketing firms, LevelTen Interactive. Learn the proper application of social media, SEO, web design, content creation and how to drive fundraising, create huge impact, crowdsource campaigns, and dominate your market!
This event is specifically tailored to the needs of non-profits and cause-based organizations.
It's important for all companies to be good corporate stewards. To that end, LevelTen has created this free event to support local non-profits.
In this three hour mini-bootcamp for building a comprehesive online cause marketing ecosystem, you'll learn how to set up a fully engaged online marketing campaign designed to generate real leads and fund-raising with social media & seo. This online marketing mini-bootcamp will train your marketing, public relations, fundraising, and communications teams to utilize the new media marketing tools of online videos, blogs, photos, content creation, social networks and other social media related websites in your online marketing, fund-raising, customer relations, audience development, and pr efforts.
Social media has become a rapidly growing marketing tool for the business world.
Tom McCracken founded Lorentz Consulting Group, to champion the cause of user centric application design, and LevelTen Design, the interactive division with a focus on customer centric marketing. Tom helps clients develop high ROI interactive media and marketing through best practices. He has a blended background in both marketing and technology development.
Over the past 15 years Tom has consulted on over 100 interactive projects for companies such as AT&T, U.S. Bank Corp, Abbott Labs, Pratt & Whitney, ADP, E*TRADE, Nationwide Insurance, and Uniden. Tom speaks regularly at DrupalCamps, DrupalCons and dozens of other meetups and conferences about Drupal and Results Oriented Web.
Tom received his B.S. in Engineering from Johns Hopkins University.
As Internet Marketing Specialist for LevelTen, Tonya Cauduro uses her 20 years of experience in traditional and new marketing as well as social media and SEO to craft campaigns for clients that provide results. Tonya can frequently be found at various marketing, SEO/SEM and web success meetups around the DFW area.
Tonya has a BBA in Business Computer Information Systems from University of North Texas.
Giovanni Gallucci is a well-respected and well-known social media expert. During this event you’ll learn his techniques, developed over ten years as an online community developer, search engine programmer and online marketing consultant to help utilize these tools and platforms for yourself.
Seats are going fast so more workshops will be announced soon if this bootcamp sells out.
LevelTen's intensive courses are designed to provide you with a strong understanding of the digital space as well as help you create an action plan to start using digital strategies to support your non-profit or cause. You will walk away with a solid action plan and the knowledge and tools to bring it to life.
We know that your time is valuable – we've worked hard to develop training programs that teach how to get results. Get your digital marketing in shape today with The Digital Advocacy & Online Cause Marketing Mini-Bootcamp.
WHO SHOULD ATTEND?
CEO’s of Non-Profits, Cause Marketing Firm Owners, Social Media Specialists, Account Executives at Non-Profits, Presidents/Vice-Presidents, Senior Marketing Execs, Media Executives, Youth Leaders, Church Marketing Specialists
Generate quality, relevant links;
Create new relationships with potential supporters;
Drive direct and indirect donations;
Improve supporter engagement;
Increase marketshare within your space;
Improve your Google search results;
Integrate online efforts with broadcast, print, outdoor, and other off-line efforts;
Grow your online audience and develop an engaged fan base;
Effectively manage your online reputation;
Section 1: Creating Results Oriented Websites
Section 2: Content Creation Strategies & Solutions
Section 3: Multimedia SEO - Integrating Photos and Video in your campaigns
“Nuclear WOW! A great way to engage a younger generation in a relevant, meaningful way, Entertaining!”
“Presentation that goes straight to the point, real useful tips and info which is almost immediately usable.”
“I liked Giovanni. Unflappable, gracious, patient and generous. He covered a lot of material and managed questions and stories with ease.”
“I think Gio is terribly talented and very personable. He is very enjoyable to listen to. Everything he talked about was of benefit.”
“I loved that you gave us so much information in such a short period of time and that you were so excited aboutwhat you were doing.”
“Hearing the ways to back into programs and ways off the napkin. I also liked the laid back feel.”
“It was real, not theory. I can really apply what I learned, and I plan to. :-)”
“Watching Gio actually work in the networks helped me understand how to do it. Also, I loved the insiders tips and back doors. I really liked getting such an indepth tour of all the options so quickly. Since I already knew SEO, this was a great fit for me.”
“What I enjoyed most about this seminar was getting in depth into not just why social media is important, but the tools we need to make it easier.”
“Loved learning about the tools used to manage, grow, and automate some of the social marketing. Loved the flow of the class and the free flow question / answer style.”
“Gio….of course. He is very effective with conveying a lot of relevant information for a large group of people using examples that apply to the variety of companies represented.”
“This was very practical and hands-on. I appreciated that Gio tried to tie in the industries that were represented as he went through the various sites.”
“You’re funny and personable without being condescending. “
“I really appreciated his humility, humor, organization, commitment to accuracy, clarity of presentation, wit, desire to deliver content, conclusions based on fact and sound reasoning, opinions based on reasonable expectations and experience. Brilliant! You promised some broad insights and specific recommendations for improving our presence. Thank you for giving exactly that!”
“Giovanni knows his stuff. He not only has superior knowledge, but also wisdom, which is always higher up on the food chain for me. It was both enlightening and entertaining. A true pro.”
“@giovanni just basically taught my senior level marketing brand management class in 60 seconds.“
“I'm quite new to SEO. Your presentation was packed with a lot of useful information. Thank you.”
“I loved that the presentation was simple enough for the beginner and advanced enough to keep the attention of the seasoned SEO marketer”
When & Where
LevelTen Interactive is the premier shop for Drupal web design, Internet marketing and social media services.