Brands That Bounce Back: How Marketing Can Help a Brand Return to Greatness
Dorothy Jones, VP, Marketing, Susan G. Komen For the Cure
Make plans to join us for the August luncheon in Dallas. Dorothy Jones, VP of Marketing for Susan G. Komen for the Cure, will be our speaker.
We can all name brands that have been marketed to powerhouse status. The net impact is that these brands become “famous” and obtain “badge” status. These “famous” brands, which can be identified by their taglines or logos alone, aim for “favorite brand” status – the brand of choice. When these “Famous” brands lose their “Favorite” status due to a crisis, how do they bounce back? Come hear how marketing strategies and tactics have helped “Famous” brands regain their “Favorite” status.
Key topics will include:
Registration will close on Monday, August 13 at 7:00 p.m. Walk-ins will accepted upon availability only.
The mission of the Dallas/Fort Worth Chapter of the American Marketing Association is to educate, support, and enhance the performance of our members and marketing professionals in the DFW Metroplex.
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