Brands That Bounce Back: How Marketing Can Help a Brand Return to Greatness
Dorothy Jones, VP, Marketing, Susan G. Komen For the Cure
Make plans to join us for the August luncheon in Dallas. Dorothy Jones, VP of Marketing for Susan G. Komen for the Cure, will be our speaker.
We can all name brands that have been marketed to powerhouse status. The net impact is that these brands become “famous” and obtain “badge” status. These “famous” brands, which can be identified by their taglines or logos alone, aim for “favorite brand” status – the brand of choice. When these “Famous” brands lose their “Favorite” status due to a crisis, how do they bounce back? Come hear how marketing strategies and tactics have helped “Famous” brands regain their “Favorite” status.
Key topics will include:
Understanding the value of brand reputation
How do you know when you are in a crisis?
Deploying marketing for brand recovery
Registration will close on Monday, August 13 at 7:00 p.m. Walk-ins will accepted upon availability only.
Please note DFW AMA's no-show policy: all attendees who pre-register will be required to pay online. Registrants may receive a full refund of the registration fee if cancellation is requested at least 48 hours prior to the event. Cancellations requested within 48 hours of the event will result in forfeiture of the registration fee.
About Dorothy Jones:
As Vice President, Marketing at Susan G. Komen for the Cure, Dorothy Jones directs the organization's global and domestic marketing and strategic brand identity, furthering Komen's mission to save lives and end breast cancer. Leading a team of marketing and creative professionals that touch all Komen marketing platforms, Jones oversees the creation and execution of marketing campaigns, cause-related marketing programs and large-scale events to grow and mobilize the Komen family.
Prior to joining Komen, Jones was a Senior Director with Frito-Lay, Inc., a division of PepsiCo. At Frito-Lay, Jones led teams across Brand Marketing, Innovation, and Sales, most recently directing Channel Innovation, Sales Integration, and Governance for Frito-Lay's Innovation Portfolio.