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Developing New Products

General Assembly - San Francisco

Sunday, June 22, 2014 at 10:00 AM - Thursday, July 10, 2014 at 5:00 PM (PDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $150.00 $9.24
Day 1 Only Ended $75.00 $5.12
Day 2 Only Ended $75.00 $5.12

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Event Details

Developing New Products and Creating New Buisnesses

Sunday, June 22nd  from 10am - 3pm and Sunday, July 10th from 10am-3pm


Alex Cowan, Design Strategist, at large

This is a two-part workshop where you will learn to use design-thinking to create a business or product idea, then come back after working on it for a month to build your business model and action plan.

If you have an idea for a new product or venture this two part workshop is for you. By the end, you will know if your idea is worth the further investment of your time, and you will have learned a repeatable process to vet new product and business ideas in the future.

This class applies to entrepreneurs creating new ventures, ‘intrapreneurs’ working within existing companies, and coaches of product teams.


Sunday, 22 June 10 am – 3 pmSession 1: Product Design and Validation

Successful ventures are built on:

  • A strong foundation understanding of the customer
  • Adaptive progress to product and promotion that works

In this session you’ll learn actionable practices from the discipline of design thinking, Lean Startup and customer discovery. These practices will teach you how to focus your understanding of the customer and validate (or invalidate) your key propositions with a minimum of time and money. This pairing of customer discovery and rapid iteration is at the heart of today’s most successful ventures.

Sunday, 13 July 10 am – 3 pmSession 2: Building the Right Product

Buildings things is fun and exciting. It’s good to get a little carried away- it helps keep up the excitement level. But it’s also good to make sure every single thing you invest in building is clearly attached to explicitly defined customer needs and behaviors. Where you’re not sure about something, it’s important to attach your implementation to clear assumptions that can be proven or disproven once you put the product in the hands of customers.

In this workshop, you’ll learn how to use agile user stories and prototypes/wireframes to make sure your product implementation is closely and explicitly tied to your understanding of what’s going to make your venture successful. You’ll also learn how to diagnose the UI elements your products needs and select comparables to discuss with your team so you don’t reinvent the wheel. Finally, you’ll leave with an understanding of how to structure key UI assumptions and validate (or invalidate) them.




Alex Cowan Photo

Alex CowanDesign Strategist, at large

Alex has been an entrepreneur (5x) and intrapreneur (1x). He’s currently founder & CTO of Leonid Systems, an enterprise software company with offices in the Bay Area, Washington, Toronto and various points abroad. Leonid Systems bootstrapped not one, but four successful products out of a consulting business. Leonid's products are now deployed to many of the world's largest cloud communications operators which together earned over $350 billion in revenue last year.

Alex is also the Author of ‘Starting a Tech Business‘ (Wiley, 2012), a primer for non-engineers who want to up their game with the latest techniques and foundations concepts in product development. Prior to Leonid, Alex was busy applying design thinking, Lean Startup, customer development, and agile (among other things) as an executive and consultant at small and large companies.

Alex studied Industrial Engineering and Economics at Stanford University


Can't make it? Sign up at http://generalassemb.ly/sf to stay in the loop on future events and classes in San Francisco. Follow us on Twitter @GA_SF

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at sf@generalassemb.ly at least 7 days before the scheduled event date. No refunds or credits will be given after this timeframe.
Have questions about Developing New Products? Contact General Assembly - San Francisco

When & Where

GA @ Folsom
501 Folsom
San Francisco, CA 94103

Sunday, June 22, 2014 at 10:00 AM - Thursday, July 10, 2014 at 5:00 PM (PDT)

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General Assembly - San Francisco

General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.

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Developing New Products
San Francisco, CA Events Class

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