A strong communications program is an essential component for your business plan and is commonly overlooked amid focus on products and financials. A team from Fleishman-Hillard will provide an overview of the components for a proper communications plan and then hold a workshop with one-on-one sessions that will help set the direction for how you can incorporate a solid outreach program into your plan.
Geoff Mordock - Senior Vice President & Partner, Fleishman-Hillard
Geoff Mordock is a senior vice president and partner with Fleishman-Hillard and a founding member of the firm’s Orange County operations. In this capacity, Mr. Mordock is responsible for overseeing client relationships and business activities in the area. An active participant in the firm’s Financial Communications, Technology and Reputation Management practice groups, he currently manages the “Innovation Team” for AT&T corporate communications, overseeing communications programs for all of AT&T’s innovation initiatives including support for the CTO organization, AT&T Labs and AT&T Intellectual Property. He also provides senior-level counsel for the LTO Program, a partnership between Hewlett-Packard, IBM and Quantum, AeroVironment, an electric vehicle charging provider, and OCTANe, a technology incubator charged with expanding the Orange County technology ecosystem. Mr. Mordock received a bachelor’s degree in Political Science from the University of California, Irvine and an M.B.A. from the University of Southern California.
Lunch will be provided.
When & Where