Thursday, February 19, 2015 from 1:00 PM to 7:00 PM (PST)
San Francisco, CA
Rather than targeting end-users or enterprises, a growing number of startups succeed with a developer-first, or D2D, strategy.
Join us for the second annual Developer-to-Developer Summit, the event focused on developers building software for other developers.
Bringing together leaders from PayPal, SendGrid, Rackspace, Esri, and many more, we hope you can join us on Feburary 19 in San Francisco for a new and expanded summit.
|Jonathan LeBlanc is Global Head of Developer Evangelism at PayPal, where he runs the BattleHack hackathon across 14 cities around the world.|
Lucy Mendel is a Community Leader at Rackspace, San Francisco, where she provides technical growth opportunities for Rackers, and runs the summer internship and mentoring program. When she's not helping Rackers connect, she's hacking the planet.
Jim Barry is a Developer Evangelist at Esri, the global leader in geographic information systems software. He leads Esri’s efforts to support hundreds of thousands of successful users and developers around the world who are designing and building on the ArcGIS platform.
|Beth Kindig is Senior Manager of Developer Relations at Vserv.mobi, where she evangelizes mobile for the emerging markets of SE Asia, India, Middle East, Africa and Latin America. Her experience and passion combines media with developer outreach on behalf of one the top mobile ad exchanges worldwide.|
Aaron Jacobson joined NEA in 2011 and is focused on information and energy technology investments, with a strong emphasis on enterprise software, datacenter infrastructure, and communications. Prior to joining NEA, Aaron spent two years at Qatalyst Partners in San Francisco.
|Nick Quinlan is a SendGrid Developer Evangelist based out of San Francisco. He works with developers, online and offline, to make their lives easier by providing them with the help they need to grow their ideas.|
|Jon Gray is CEO and Co-Founder of Continuuity, empowering developers to rapidly build and instantly deploy Big Data apps.|
|Matt Haines is Developer Advocate at Electric Imp, the complete connectivity solution. He's Responsible for building and nurturing the Electric Imp community by providing them with resources and support they need to work on the projects and products they want to.|
So You Want to Build for Developers?
Every day we use developer tools and might even create a few. However, building a developer tool isn't easy. In this talk, Nick Quinlan of SendGrid explores best practices in creating and maintaining developer tools, discovered through the creation and maintenance of open source libraries and put into action at major API companies.
D2D != M2M
Women once dominated the ranks of computer programmers; that's far from the case today. Looking at the future, will brotocracy persist? In this talk, Lucy Mendel, Team Lead at Rackspace, reflects on the current and historical state of women in the developer community, outlines the many reasons why diversity and inclusiveness matter, and presents an actionable case for change.
Developer Evangelist Team Building
How do you grow and manage a team of developer evangelists? What are the different roles that evangelists play? Why are evangelists so vital to the success of a developer-driven company? Jim Barry leads Developer Evangelism at Esri, and he'll present techniques, methodologies, and challenges in building a distributed Developer Evangelist team.
D2D Strategies in Enterprise Software
This panel, co-organized with Moxtra, explores the challenges and opportunities in building software for enterprise developers. How do you navigate the politics of IT, and the nested layers of decision-making, in order to reach enterprise developers? How do you structure licensing and pricing? What are some crucial mistakes to avoid, and lessons learned?
What makes a successful hackathon? When should a company participate in someone else's hackathon vs. organizing their own? What distinguishes a hackathon from other startup contests? This panel invites a team of industry veterans — including Jonathan LeBlanc of PayPal and Matt Haines of Electric Imp — for an in-depth discussion on hackathons and the best way(s) to approach them.
D2D Success Stories
This panel asks successful entrepreneurs what it takes to build a D2D startup. What are the best business models? How do you choose a technology stack for your startup (and become part of the stack at other startups)? What do investors look for in a D2D startup, and how is the market evolving? Aaron Jacobson, Senior Associate at NEA, rejoins us for a new edition of the most widely acclaimed panel from our first summit.
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