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Developer-to-Developer Summit

Beta LLC

Tuesday, July 15, 2014 from 2:00 PM to 8:00 PM (PDT)

Developer-to-Developer Summit

Ticket Information

Ticket Type Sales End Price Fee Quantity
Full Summit Pass
Get the full D2D Summit experience:
• Early registration and pre-event networking.
• Full afternoon of talks and presentations.
• Free admission to D2D Demo Night.
Ended $150.00 $4.74
Demo Night Only   more info Ended $20.00 $1.49

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Event Details

Rather than targeting end-users or enterprises, a growing number of startups succeed with a developer-first, or D2D, strategy.

The Developer-to-Developer Summit is the first event of its kind that's focused on developers who build and design technologies for other developers.

With talks from Google, Twilio, Rackspace, and many more — along with a Pitch Challege featuring emerging startups — join us for a day that will define, and redefine, the D2D experience.

 Hosted by 




 Produced by 

DevNetwork SF Beta




Google Twilio
Firebase Stormpath
NEA SendGrid

 Sponsored by 

Bitcasa Esri
Aspose  Kloudless 

 D2D Startup Demos 

Algolia Built.io 
Graph Story  2600hz 
 Koding LeanStack 
 Moxtra  PacketZoom


 Schedule & Agenda 

2:00 PM Registration & Pre-Event Networking
2:30 PM

D2D Collaboration Strategies

As developer communities become increasingly diverse, D2D startups have the opportunity for tremendous growth. This talk covers specific techniques for effectively collaborating with highly heterogeneous communities.

Lucy Mendel
Software Development Team Lead, Rackspace 

2:45 PM

Introduction to the CloudFS Platform

CloudFS is Bitcasa’s new paradigm of cloud platform, helping developers connect to the public cloud without having to worry about about server-side development or scaling.

Bharat Guruprakash
Director, Platform & Enterprise Products

3:00 PM

Growing Developer Communities and Ecosystems 

We don't "sell" or "market" dev tools to developers. Instead, we cultivate developer communities, evangelize new technologies, host hackathons, and speak at conferences.

Why is a developer-to-developer strategy different from traditional business models that target consumers or companies? At what point does D2D evangelism turn into a true "enterprise sale"? What are the tactics (hackathons, conferences, dev education, etc.) that you use to grow your developer community? 

Christian Perry (Moderator)
Founder, SF Beta

Meghan Murphy
Senior Community Manager, Twilio 

Jim Barry
Developer Evangelist, Esri

Sara Robinson
Developer Advocate, Firebase

Nick Quinlan
Developer Evangelist, SendGrid

3:30 PM

Building a Developer API

Ever wonder what happens under the hood at Kloudless? Find out in a talk given by Vinod Chandru, VP of Engineering for Kloudless. Building a Developer API covers the technology used to build the Kloudless API, the technologies developers use to integrate with Kloudless, and approaches used to debug API integrations.

Vinod Chandru
VP Engineering, Kloudless 

3:45 PM

D2D Success Stories 

This panel asks successful entrepreneurs what it takes to build a D2D startup. What are the best business models? How do you choose a technology stack for your startup (and become part of the stack at other startups)? What do investors look for in a D2D startup, and how is the market evolving?

Aaron Jacobson
Senior Associate, NEA

Alex Salazar
Co-Founder & CEO, StormPath 

Devrim Yasar
CEO & Co-Founder, Koding 

Nicolas Dessaigne
Co-Founder & CEO, Algolia

4:15 PM

Growth Strategies with Google 

Learn about Google's initiatives to help startups grow their audience. Attendees will gain an understanding of how to leverage Google's platforms to increase user login and registration velocity, drive more Android downloads, and engage users across multiple platforms and devices. 

Sofia Andrianakou
Strategic Partner Development Manager, Google  

4:30 PM

D2D in the Mobile Era 

This panel explores the challenges and opportunities of mobile development, discussing tools being built to help mobile developers design better, faster, more feature-rich applications.

Beth Kindig (Moderator)
Sr. Manager Developer Relations, Vserv.Mobi

Justin Forth
Global Business Development, PubNative

John Joseph
COO & Co-Founder, PacketZoom

Jack Chawla
VP of Products, Moxtra

5:00 PM

D2D Demo Night

Introduction by Brian Friedman, Co-Founder, Loopd

Enjoy a developer-to-developer demo night produced by the SF Beta team in collaboration with Loopd.

For those unfamiliar, SF Beta combines casual socializing with interactive startups demoing throughout the night.

Interactive presentations from startups and sponsors take place throughout the night, featuring:

Say goodbye to localhost! 

Idea to app in record time.

Graph Story
Graph databases as a service.

Search-as-a-Service API.

Bring real-time engagement to your apps.

2x to 10x content delivery speed to your mobile app from your cloud server 

Next generation open-source VoIP "Scalable" infrastructure.

Find the best developer tools and services.


8:00 PM

Summit Ends


Lucy Mendel

Lucy Mendel is a community leader at Rackspace, San Francisco, where she provides technical growth opportunities for Rackers, and runs the summer internship and mentoring program. When she's not helping Rackers connect, she's hacking the planet.

Alex Salazar is CEO & Co-Founder of Stormpath. Prior to starting Stormpath, Alex was a senior sales executive at IBM where he managed $30M+ accounts and was named Salesperson of the Year. He served R&D and Business units at ESPN, Viacom, Bloomberg, NBC/Universal, and Government entities. 

Sofia Andrianakou

Sofia Andrianakou leads Google product partnerships for Google+, App Search, Gmail & Knowledge. She has previously served as Senior Business Development Associate for ZL Technologies and Co-Founder and Co-Manager of Bubbles Apparel & Footwear. 

Aaron Jacobson

Aaron Jacobson joined NEA in 2011 and is focused on information and energy technology investments, with a strong emphasis on enterprise software, datacenter infrastructure, and communications. Prior to joining NEA, Aaron spent two years at Qatalyst Partners in San Francisco.  

Sara Robinson Sara Robinson is the Developer Advocate at Firebase, where she helps with developer advocacy through online content, outreach and events. Before Firebase, she worked as an analyst at Sandbox Industries, a venture firm and startup foundry. She's passionate about learning to code, running, and finding the best ice cream in SF. 
 Bharat As Director of Platform & Enterprise Products at Bitcasa, Bharat Guruprakash leads Bitcasa's strategy and products in the platform and enterprise space. Bharat has been part of many successful B2B and B2C product launches at Samsung and and other IoT (Internet of Things) companies. He holds an MBA from INSEAD and a B.S. Eng double degree in CS and Electronics from the University of Glasgow.
Meghan Murphy  Meghan Murphy is the Senior Manager of Community at Twilio. She manages The Twilio Community team focused on social media marketing, content, and community engagement programs for a community of over 250,000 developers. She also drives the social good initiative Twilio.org. 
Jim Barry is a Developer Evangelist at Esri, the global leader in geographic information systems software. He leads Esri’s efforts to support hundreds of thousands of successful users and developers around the world who are designing and building on the ArcGIS platform. 

Nicolas Dessaigne is Co-Founder & CEO of Algolia. Prior to co-founding Algolia, Nicolas was in charge of all R&D activities at Exalead, a software company that provides a search platform and search-based applications (SBA) for consumer and business users. Prior to that he was CTO at Arisem, a Thales company recognized for the quality and performance of their Text Mining products.

Nick Quinlan Nick Quinlan is a SendGrid Developer Evangelist based out of San Francisco. He works with developers, online and offline, to make their lives easier by providing them with the help they need to grow their ideas.
Beth Kindig Beth Kindig is Senior Manager of Developer Relations for Vserv.Mobi, where she evangelizes mobile for the emerging markets of SE Asia, India, Middle East, Africa and Latin America. Her experience and passion combines media with developer outreach on behalf of one the top mobile ad exchanges worldwide.
Vinod Chandru

Vinod Chandru is the VP of Engineering at Kloudless, where he guides the product road map and tech team behind the Kloudless API. Prior to building Kloudless, he led software development for Student Affairs at UC Berkeley.

Justin Forth

Justin Forth is the Head of Global Business Development for PubNative, the first native only SSP that can be accessed through an API, enabling publishers to break away from the standardization of native formats.  Prior to PubNative, Justin worked closely in the mobile game monetization and user acquisition world with leading marketing experts AppLift, and at Android ad network Getjar before that.  Originally from New England, he is a graduate of UC Davis and is the biggest NY Jets fan on the West Coast.

John Joseph

John Joseph is the COO & Co-Founder of PacketZoom, a new technology company that provides Speed as a Service for mobile apps. A 13 year veteran in the mobile industry, John has seen the evolution of the space and has worked on everything from SMS based apps, an early iOS developer network and a LTV maximization platform for mobile games. He knows his shit.


Jack Chawla  Jack Chawla is VP of Products at Moxtra, bringing real-time engagement to your mobile and web apps. Prior to Moxtra, Jack let product management and marketing for SAP, UL, and WebEx, with a focus on emerging mobile technologies.
Brian Friedman

Brian Friedman is the CEO and Founder of Loopd, a wearable device company backed by legendary VC Tim Draper. Brian wants to reinvent the way people communicate by adding smart context within every physical interaction. Brian attended Lehigh University where he studied Materials Science and Engineering and Product Design. He is currently based in San Francisco with his team, and enjoys snowboarding, kiteboarding, and surfing in his free time.


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When & Where

Rackspace SF
620 Folsom St.
San Francisco, CA 94107

Tuesday, July 15, 2014 from 2:00 PM to 8:00 PM (PDT)

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