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Developer Lifeblood: Money in the Ecosystem, best ad monetization strategy


Tuesday, July 29, 2014 from 6:00 PM to 9:00 PM (PDT)

Developer Lifeblood:  Money in the Ecosystem, best ad...

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Game Developer Community! Ended Free  

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YetiZen is hosting another San Francisco Game Developer's Workshop! 

Well documented strategies exist around in-app purchases and setting up a store within the game.  But what about ad strategies?  It seems that often ads get overlooked as a viable way to enhance the developer's bottom dollar.  Are there ways to implement ads into a game that don't detract from the gameplay?  What is the evolution of ad monetization in the past few years in mobile?  What are some methods developers can utilize to enhance the experience for the gamer?  What about best practices?  

Come hear a fireside chat hosted by our very own Japheth Dillman (who recently wrote on this very topic: )


6:7pm--Networking hour

7-8:30pm--Fireside Chats & Presentations

8:30-9pm--Closing Remarks & Last Minute Networking 

Speakers include:

Chris Akhavan, President of Publishing, Glu mobile

Chris Akhavan oversees all of Glu’s worldwide publishing activities including player acquisition, advertising monetization, strategic partnerships, marketing, 3rd party publishing, and international expansion. Chris brings to Glu a strong background in mobile monetization, advertising, user acquisition, developer relations, business development and international expansion. Most recently, he served as Senior Vice President of Global Partnerships for Tapjoy where he was a key early member of the team that built a leading mobile advertising and monetization platform. Chris was instrumental in building and scaling Tapjoy’s commercial operations globally, including establishing offices in Japan and Korea. Before joining Tapjoy, Chris held positions at RockYou!, VideoEgg and Yahoo!. Chris holds a B.A. degree in Economics from the University of California at Santa Cruz.

Ricky Leung, Analytics and Marketing Lead, Frenzoo

Ricky Leung, has been working at Frenzoo as the Analytics and Marketing Lead. By keeping a tight relationship with Frenzoo's portfolio games from development stage analytics, it allows him to help monetize from the campaign launch. As Marketing lead entails, he works closely with internal creatives team and engineers to prep up all the materials needed for launch and externally works with user acquisition partners to achieve a successful campaigns.

Pankaj Bengani, VP of Global Strategic Partnerships & BD at inMobi

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Pankaj is Vice President of Global Strategic Partnerships and Business Development at InMobi. He leads the publisher business across the Americas and Europe, and is also responsible for building the company's strategy and relationships with the largest global ecosystem partners. He was also an entrepreneur who co-founded a company in the online education space; StudyPlaces was funded by Kleiner Perkins and sold to Educomp. Pankaj as a wealth of digital media expertise and also spend time as a senior member of Yahoo's Corporate Strategy team. He has an undergraduate degree from Berkeley and completed his MBA from Wharton. 


6:7pm--Networking hour

7-8:30pm--Fireside Chats & Presentations

8:30-9pm--Closing Remarks & Last Minute Networking 



InMobi enables the world’s leading developers, publishers, and brands to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies, InMobi is the world’s largest independent mobile ad network, engaging 759 million consumers across 165 countries.

Visit or follow us on Twitter @InMobi

        Download the InMobi Showcase App on the 
App Store  or  Google Play
        Discover the latest mobile insights at Developers, start monetizing today by downloading our SDK at 
Have questions about Developer Lifeblood: Money in the Ecosystem, best ad monetization strategy? Contact YetiZen

When & Where

Pillsbury Law Firm
4 Embarcadero Center, Suite 2200
San Francisco, California 94111

Tuesday, July 29, 2014 from 6:00 PM to 9:00 PM (PDT)

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YetiZen is a cornerstone of the game developer ecosystem. This includes the YetiZen accelerator, the wildly popular game industry focused accelerator that takes less than 2% of over 1,500 applicants yearly and YetiZen Speaks, the only game developer community of its kind for game business education and synergy in the new and ever evolving world of social mobile. YetiZen Speaks has served over 19,000 game developers across its events since its inception.  The Accelerator has seen over 30 successful companies graduate the program in the past 3 years.  Studios with millions of users such as YesGnome, leading monetization such as Frenzoo, as well as platforms with hundreds of game developers such as SelfPubD have all gone through YetiZen's intense 150+ mentor program. 

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