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IMPORTANT NOTICE TO BETA TESTERS OF OUR BETA WEBSITE: If you indicated an interest in beta testing our upcoming website’s ticketing system when you registered for the January event at Bloomberg, PLEASE DO NOT REGISTER for the February event using this invitation. You are guaranteed a seat at this event should you wish to attend. Beta testing will begin on Friday, 2/6. You’ll receive separate instructions before then.
NYC UPA presents:
Designing Outcomes for Usability: The Future of User Experience & Analytics
a presentation by Marko Hurst, Director of User Experience at Colangelo.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data.
Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
Speaker: Marko Hurst
Date: Tuesday, February 17, 2009
Cost: See ticket prices at top of page (Pre-payment online required)
Time: Approx. 6:00 – 8:30 pm
Photo ID required by security to enter building. It must match the name on the registration list.
|Networking & refreshments||6:00-6:30|
||6:45-7:45 + 15 min for Q&A|
|Optional dinner at nearby restaurant||8:00|
Location: JPMorgan Chase - Park Avenue
(Park ave between 47th and 48th on WEST side of street)
270 Park Avenue
New York, NY 10017
Dinner: Optional, post-event dinner*
*Please note that dinner is an optional, post-event social activity and is not included in the event fee. It will be the responsibility of each individual who chooses to attend the dinner to pay for their own food, drink and any other expenses that may be associated with the dinner.
Registration closes at 12:00 AM Friday, February 13th, 2009 (2 bus. days before the event).
Refundable until noon, Thursday, February 19th, 2009 (2 bus. days after the event) by sending a request to RSVP@nycupa.org.
Transferable on or before noon Monday, February 16th, 2009 (1 day before the event) by sending a request to RSVP@nycupa.org. You must notify us, and get a confirmation, of this transfer or it will not be valid.
NO EMAIL RSVPs ACCEPTED FOR THIS EVENT
Members of our parent organization, the UPA (the Usability Professionals' Association), must join the NYC chapter to qualify for member rates. We encourage everyone to join our parent organization, though you do not need to do so to become a member of our chapter. You can learn more about our NYC organization or learn about our parent organization.
ABOUT THE SPEAKER
Marko Hurst is the Director of User Experience for Colangelo (an Omicom subsidiary) and has worked for Fortune 500 companies such as Proctor & Gamble, Unilever, Kraft, Ford Motor Company, and Motorola. Marko also develops artificial intelligence around decision-making and maintains his blog on analytics at MarkoHurst.com.
Marko is the co-author of “Search Analytics For Your Site.” With Lou Rosenfeld, Marko is bridging the gap between user experience and web analytics by teaching UX professionals how to use quantitative data without a degree in mathematics. This new direction in industry practice helps companies see where they are leaving money on the table—and how to get it back.
The NYC chapter of the Usability Professionals' Association (NYC UPA) seeks to gather members of the marketing, design, technology and research communities who share a common vision: creating websites, applications, and projects that are compelling, intuitive and customer driven. By bringing together professionals from different industries and disciplines and sharing our collective experiences, the NYC UPA hopes to create a forum for learning and professional growth in the New York City metropolitan area.