Designing Online Surveys: A Practical Introduction (June 9th, 2011)
Thursday, June 9, 2011 from 9:00 AM to 12:00 PM (EDT)
Practical Survey Design!
Planning your first online survey project? Feeling a little uncertain about designing a questionnaire?
A bad questionnaire design can only deliver bad data. But with a little training, and access to some good examples, you can design an online survey that will meet your needs.
In this very practical, 2.5 hour class, you will learn:
√ 5 steps to planning a successful online survey
√ How to avoid common survey design problems
√ All about question types and scales
√ How to minimize bias and maximize honesty
√ Tips for getting people to complete your online questionnaire
√ Where to find the best free and low-cost online research tools
Class starts promptly at 9:00 am
ABOUT YOUR INSTRUCTOR:
Kathryn Korostoff has personally conducted over 600 market research
projects, and is the author of the book, "How to Hire & Manage
Market Research Agencies," which is available on Amazon. For 13
years, Kathryn was the President of Sage Research, a full-service market
research agency, where she worked with many Fortune 500 clients. Prior to founding Research Rockstar, Kathryn was a Vice
President at Chadwick Martin Bailey in Boston. She also promotes market
research best practices on Twitter: http://twitter.com/ResearchRocks.
INCLUDED WITH YOUR REGISTRATION:
Class workbook, questionnaire examples and refreshments. And just for fun, we'll be giving out Research Rockstar coffee mugs.
Registration is just $89 per person. Bring a colleague, and get a discount; a 2-person ticket is just $149. Are you a student or non-profit professional? Five spaces are being reserved for student and non-profit attendees; contact Sales@ResearchRockstar for details.
LOCATION & DIRECTIONS:
The class is being held in Watham, Massachusetts.
Location: The Regus Conference Center
1050 Winter Street
Join us on June 9th and you, too, can become a Research Rockstar!
Note: All Research Rockstar classes are videotaped, and parts may be used for promotional purposes.
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