Designing Downtown: Using the Economics of Place to Guide Design
Wednesday, July 23, 2014 from 9:00 AM to 4:00 PM (EDT)
San Francisco, California
London, United Kingdom
During this day-long workshop, nationally and internationally-renowned Kennedy Smith will take you through the relationship between successful "places", best practices for economic analysis, and making the most of historic assets.
APA 5.0 CM Credits Pending
July 23, 2014:
8:30am - 9:15am -- Registration and Networking
9:15am - 9:30am -- Welcome & Overview
9:30am - 11:30am -- The Economics of Place
Kennedy will teach participants about how to leverage their traditional downtowns, their character, their buildings into a more sustainable model for the current and coming economic climate. This section will include cutting edge approaches to using rehabilitation financing tools and other approaches to bringing investment into downtown districts. Kennedy will answer the following questions:
- What does “the economics of place” mean, anyway?
- What does “economic growth” mean now?
- How are retail markets changing, and what does that mean for downtowns?
- Why doesn’t the old market analysis methodology work anymore?
- What new tools are communities using?
11:30pm - 1:00pm -- Lunch on your own, Networking, & Exploring Dowtown Bridgeton
- Bridgeton has NJ's largest historic district and a rich tapestry of commercial, residential and mixed use buildings representing centuries of architectural history. Take some time to look around at the assets, challenges, and change, both positive and negative, affecting this downtown, grabbing a local lunch to eat along the Cohansey River or in their beautiful pocket park, both close by to the workshop site.
In the afternoon, we will use examples from some of Kennedy's most challenging recent assignments to explore solutions and brainstorm strategies for preserving and reusing historic commercial places. The following case studies will be used and applied to NJ-based downtown scenarios:
- 200 medieval Transylvanian churches
- High-value Pacific Ocean viewsheds
- A historic Civil War battlefield
3:15pm - 4:00pm -- Barriers to Economic Development in Your "Place"
This session will allow participants to hone in on their local barriers to economic development in their communities and to use the strategic approaches and focused tactics and resources learned about earlier in the day to begin to develop solutions to those local barriers.
(NOTE: Promotional Partners will receive a special code for discounted registrations, as will Designated and Selected Main Street New Jersey Programs.)
When & Where
NJDCA's Main Street New Jersey & Improvement District Programs
Est. in 1989, the NJDCA's Office of Main Street New Jersey & Improvement District Programs has been providing technical assistance and training to more than 140 traditional downtowns and business districts. Visit www.mainstreetnewjersey.com for more information about this National Trust for Historic Preservation affiliated program located in the State of New Jersey's Department of Community Affairs.