Skip Main Navigation
Page Content
This event has ended

Designing Downtown: Using the Economics of Place to Guide Design

NJDCA's Main Street New Jersey & Improvement District Programs

Wednesday, July 23, 2014 from 9:00 AM to 4:00 PM (EDT)

Designing Downtown: Using the Economics of Place to...

Ticket Information

Use promotional code to access tickets.

Who's Going

Loading your connections...

Share Designing Downtown: Using the Economics of Place to Guide Design

Event Details

Featuring nationally-acclaimed
Kennedy Lawson Smith of The C.L.U.E. Group


(Here is her bio.

Held the restored Ashley McCormick Center in Bridgeton - NJ's largest historic district - and a Main Street New Jersey community since 1991. 

During this day-long workshop, nationally and internationally-renowned Kennedy Smith will take you through the relationship between successful "places", best practices for economic analysis, and making the most of historic assets.

APA 5.0 CM Credits Pending 


July 23, 2014:

8:30am - 9:15am -- Registration and Networking

9:15am - 9:30am -- Welcome & Overview

9:30am - 11:30am -- The Economics of Place


Kennedy will teach participants about how to leverage their traditional downtowns, their character, their buildings into a more sustainable model for the current and coming economic climate.  This section will include cutting edge approaches to using rehabilitation financing tools and other approaches to bringing investment into downtown districts.   Kennedy will answer the following questions:

  • What does “the economics of place” mean, anyway?
  • What does “economic growth” mean now?
  • How are retail markets changing, and what does that mean for downtowns?
  • Why doesn’t the old market analysis methodology work anymore?
  • What new tools are communities using?

11:30pm - 1:00pm -- Lunch on your own, Networking, & Exploring Dowtown Bridgeton

  • Bridgeton has NJ's largest historic district and a rich tapestry of commercial, residential and mixed use buildings representing centuries of architectural history. Take some time to look around at the assets, challenges, and change, both positive and negative, affecting this downtown, grabbing a local lunch to eat along the Cohansey River or in their beautiful pocket park, both close by to the workshop site.

1:00pm - 3:15pm -- Economic Development Scenarios for Historic Places: Interactive Case Studies

In the afternoon, we will use examples from some of Kennedy's most challenging recent assignments to explore solutions and brainstorm strategies for preserving and reusing historic commercial places. The following case studies will be used and applied to NJ-based downtown scenarios:

  • 200 medieval Transylvanian churches
  • High-value Pacific Ocean viewsheds
  • A historic Civil War battlefield

3:15pm - 4:00pm -- Barriers to Economic Development in Your "Place"


This session will allow participants to hone in on their local barriers to economic development in their communities and to use the strategic approaches and focused tactics and resources learned about earlier in the day to begin to develop solutions to those local barriers.

(NOTE: Promotional Partners will receive a special code for discounted registrations, as will Designated and Selected Main Street New Jersey Programs.)


 Promotional Partners:



Have questions about Designing Downtown: Using the Economics of Place to Guide Design? Contact NJDCA's Main Street New Jersey & Improvement District Programs

When & Where

42 East Commerce Street
Bridgeton, NJ 08302

Wednesday, July 23, 2014 from 9:00 AM to 4:00 PM (EDT)

  Add to my calendar


NJDCA's Main Street New Jersey & Improvement District Programs

Est. in 1989, the NJDCA's Office of Main Street New Jersey & Improvement District Programs has been providing technical assistance and training to more than 140 traditional downtowns and business districts. Visit for more information about this National Main Street Center-affiliated program located in the State of New Jersey's Department of Community Affairs.

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.