Design: Why Startups Should Start Now
Friday, September 21, 2012 from 5:30 PM to 7:30 PM (EDT)
When is the right time to involve a designer when launching a new company or product?
The second you are ready to commit to your killer idea and make it a reality.
In this discussion, we will explore how the process of thinking and behaving like a designer solves challenges and improves business performance.
We will discuss companies like Apple, Nike and Target, which embrace this way of thinking. As a result, they are better able to meet the needs of their customer and show a better financial performance in the process. Through these examples, we will reveal the value in perceiving design as a verb, rather than a noun.
If you’re a new business owner or entrepreneur who wants to gain as much impact as possible from a tight budget, this is the design discussion for you.
This happening is brought to you by TechTown, with presentations by Skidmore Studio.