Design: Why Startups Should Start Now
Friday, September 21, 2012 from 5:30 PM to 7:30 PM (EDT)
When is the right time to involve a designer when launching a new company or product?
The second you are ready to commit to your killer idea and make it a reality.
In this discussion, we will explore how the process of thinking and behaving like a designer solves challenges and improves business performance.
We will discuss companies like Apple, Nike and Target, which embrace this way of thinking. As a result, they are better able to meet the needs of their customer and show a better financial performance in the process. Through these examples, we will reveal the value in perceiving design as a verb, rather than a noun.
If you’re a new business owner or entrepreneur who wants to gain as much impact as possible from a tight budget, this is the design discussion for you.
This happening is brought to you by TechTown, with presentations by Skidmore Studio.
When & Where
Detroit Design Festival
The Detroit Creative Corridor Center ("DC3") established DDF to connect Detroit's fiercely independent creatives with one another, introduce them to new markets and consumers, and expose Detroit's creative talent and collective design aesthetic to national and global audiences. #DDF2013