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Design to Lead, Presented by ASID

Design to Lead Summit, Presented by ASID

The American Society of Interior Designers

Friday, May 2, 2014 at 4:00 PM - Saturday, May 3, 2014 at 5:30 PM (EDT)

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Event Details

Join us for the debut of the Design to Lead Summit, Presented by ASID, in Atlanta, May 2 – 3, 2014.

This two-day interactive event, guided by Victor Ermoli, dean of SCAD’s School of Design, will provide you with an exploration of leadership skills and education to inspire the next generation of leaders. The event will culminate with a keynote presentation by Marty Neumeier, author of Metaskills: Five Talents for the Robotic Age.

The Design to Lead Summit welcomes designers of all disciplines with the goal of generating conversations on design as a whole. Presentations and workshops will explore the expertise needed to challenge the status quo and to approach leadership in the business of design in new ways, focusing on a range of skills, including business acumen, emotional intelligence, communication strategies, strategic thinking and negotiation.

Additional thought leaders include:

Margaret Alrutz, director of Healthcare Strategy, Nurture by Steelcase
John Spirk, co-president, Nottingham Spirk
Marjorie R. Barlow, Ph.D., counselor, consultant and coach; with Amy Lukken, vice president of Cultural Development and Learning, Interface
James P. Cramer, publisher and founding editor, DesignIntelligence
Stephanie Douglass, director of Workplace Strategy, Teknion
Nila R. Leiserowitz, FASID, IIDA, regional managing principal, Gensler; with Tama Duffy Day, FASID, FIIDA, NCIDQ, LEED AP BD+C, director and firmwide area leader for Health & Wellness Practice, Gensler

The program will take place at the W Atlanta - Midtown Hotel, beginning on on Friday, May 2, with an exciting welcome event, and continuing Saturday, May 3, with engaging group sessions, tailored workshops, a lunch keynote and more. Attendees of Design to Lead will earn up to 0.7 CEU credits upon completion.

The full conference schedule is as follows:


4 p.m. / Registration Opens
W Atlanta Midtown

6 – 8 p.m. / Part 1: Connect
Whiskey Park – W Atlanta - Midtown

Victor Ermoli and other thought leaders will kick off Design to Lead, engaging attendees and forging unexpected connections. Drinks & hors d'euvres will be provided.


8:30 – 10 a.m. / Part 2: Inspire
Great Room – W Atlanta - Midtown

Victor Ermoli sets the stage, followed by Margaret Alrutz, who will inspire attendees to take on leadership roles that challenge them to be bigger than their domains and to move beyond design into unfamiliar territory. John Peterson and Stephanie Douglass will share their personal perspectives on leadership.

10 – 10:30 a.m. / Energize
Refreshments, discussion and delight

10:30 a.m. – Noon / Part 3: Challenge
W Atlanta - Midtown

A: Strengths-Based Leadership - Marjorie R. Barlow, Ph.D., and Amy Lukken
B: Communications - Nila R. Leiserowitz, FASID, IIDA, and Tama Duffy Day, FASID, FIIDA, NCIDQ, LEED AP BD+C

Noon – 1:30 p.m. / Part 4: Engage
Great Room – W Atlanta - Midtown

John Spirk will present the negotiation skills you need to succeed as a designer. Lunch will be provided.

1:30 - 3 p.m. / Part 5: Challenge (Again)
W Atlanta - Midtown

A: Strategic Thinking and Problem Solving - James P. Cramer
B: Understanding People - Stephanie Douglass

3 – 3:30 p.m. / Energize
Refreshments, discussion and delight

3:30 – 5:30 p.m. / The Whole Picture: Empower
Great Room – W Atlanta - Midtown

Marty Neumeier connects all the parts of your journey in his interactive talk. You’ll learn about the five “metaskills” — the basic talents of feeling, seeing,dreaming, making and learning. Those who master these skills can rise to a high level of creativity, fulfillment and influence.

Victor Ermoli will challenge you to put what you have learned into practice and to continue your leadership growth.

6:30 – 8:30 p.m. / SCADpad Closing Reception
SCAD Atlanta

Continue your discussions at the next generation of urban housing development at SCADpad. Transportation will be provided to and from the W Atlanta - Midtown.

Individual tickets start at $425 each, but are available for $375 for attendees who sign up before the early bird deadline of April 1. ASID members receive a $50 discount on individual tickets.

Group rates of also available for teams of five! Group packages start at $1625, but are available for $1500 for attendees who sign up before the early bird deadline of April 1.

Guests of the conference will enjoy a discounted room rate of $155/night at the W Atlanta - Midtown for rooms booked by April 29. Click here to make a reservation.

For more event information and detailed decriptions of the schedule and speakers, please visit the ASID website.


Cancellation Policy: Cancellation and refund requests must be made in writing by April 22, 2014. A refund of the conference fee, minus a $50 administrative fee, will be given for cancellations received by that date. No refunds will be granted for requests postmarked after April 22, 2014. Submit all requests to ASID Registration via email at events@asid.org. ASID regrets that refunds will not be given for no-shows. Substitutions are gladly accepted! Badge sharing, splitting, and reprints are strictly prohibited.

Special Offers/Discount Codes: Use of discount codes is only valid at the time of the initial purchase/registration. Refunds will not be authorized for existing registrations where the special offer was received after the initial purchase. Discount codes cannot be applied to already reduced/discounted registrations. Limit one (1) special offer/discount code per registration.

Substitution Policy: A transfer of your full registration is permitted prior to the conference by submitting written request to events@asid.org. Onsite transfers must be accompanied with proof of the original confirmation letter. Only one transfer is permitted per original registrant. The individual submitting the transfer request is responsible for all financial obligations (any balance due) associated with that substitution. Badge sharing, splitting and reprints are strictly prohibited.

Consent to Use of Photographic Images: Registration and attendance at, or participation in, ASID meetings and other activities constitutes an agreement by the registrant to ASID use and distribution (both now and in the future) of the registrant or attendee's image or voice in photographs, videotapes, electronic reproductions, and audiotapes of such events and activities.

Thank you to our Design to Lead Summit sponsors!

Leadership Sponsors:

Event Sponsor:

Welcome Event Sponsor:

Closing Event Sponsor:

Have questions about Design to Lead Summit, Presented by ASID? Contact The American Society of Interior Designers

When & Where

W Atlanta - Midtown Hotel
188 14th St. NE
Atlanta, GA 30361

Friday, May 2, 2014 at 4:00 PM - Saturday, May 3, 2014 at 5:30 PM (EDT)

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The American Society of Interior Designers

The American Society of Interior Designers (ASID) believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidenced-based and human-centric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.

ASID was founded 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at asid.org.

  Contact the Organizer
Design to Lead Summit, Presented by ASID
Atlanta, GA Events Conference Business

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