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Design Thinking Bootcamp

General Assembly - San Francisco

Saturday, November 2, 2013 from 1:00 PM to 4:30 PM (PDT)

Design Thinking Bootcamp

Ticket Information

Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $75.00 $5.12

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Event Details

Design Thinking Bootcamp
Saturday, November 2nd from 1:00 - 4:30pm

Purin Phanichphant, Senior Product Designer IDEO
Jennifer Lopez, Design Thinking Strategist at Capital One Labs


In increasingly complex times, innovation and collaboration skills are becoming vital, and both can be found in Design Thinking. This hands-on workshop will lead you through the design thinking process, taught by a design thinking professionals that live and breathe in this space. Together we'll explore tools and techniques to develop innovative solutions through gaining empathy, articulating a point of view, ideating, prototyping, and telling a compelling story.


  • Understand how to apply human centered design principles to tackle complex challenges
  • Learn techniques to improve ideation and prototyping
  • Discover how to tell a compelling story that will engage audiences
  • Identify new ways to serve and support people by uncovering latent needs, behaviors, and desires.


Purin Phanichphant Photo

Purin Phanichphant 
Product Designer

Purin Phanichphant is currently a senior designer at IDEO San Francisco and a lecturer on visual thinking at Stanford University. His background includes Industrial Design and Human-Computer Interaction from Carnegie Mellon University, creative direction at Farmgroup, and leading the design of Pulse News Reader (Apple Design Award 2011). He is passionate about leveraging design and technology to change people's behavior for the better.

Jennifer  Lopez Photo

Jennifer Lopez 
Design Thinking Strategist
Capital One Labs

Jennifer has made it her mission to be a storyteller of the human experience. As a designer and entrepreneur she uses the human centered design process to create new products, business structures and approaches to marketing and strategy. When she isn't digging into design, she is cooking and creating recipes in her small white kitchen in the sunny side of San Francisco. Jennifer currently is a lecturer at Stanford University and works as a Design Thinking Strategist at Capital One Labs.


Can't make it? Sign up at http://generalassemb.ly/sf to stay in the loop on future events and classes in San Francisco. Follow us on Twitter @GA_SF

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at sf@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe. 
Have questions about Design Thinking Bootcamp? Contact General Assembly - San Francisco

When & Where

General Assembly San Francisco @ Hattery
414 Brannan St
San Francisco, CA 94107

Saturday, November 2, 2013 from 1:00 PM to 4:30 PM (PDT)

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General Assembly - San Francisco

General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.

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Design Thinking Bootcamp
San Francisco, CA Events Class

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