Design Studio Workshop for Product Innovation
Saturday, May 5, 2012 from 1:00 PM to 5:30 PM (EDT)
Start the spring season with an epic bang! Join us for a half-day immersive workshop meant to teach-by-doing the Design Studio method. Whether your focus is strategy, product management, design, or development, this hands-on, dynamic workshop is for anyone involved in the ideation, design or development of websites, applications, and mobile experience.
The early stages of product innovation can crucially influence the success and direction of any product. Yet these stages tend to be fuzzy, highly politicized, and under-documented. This workshop is an introduction to how teams can use The Design Studio method to explore opportunities and innovate products in a more transparent manner so that cross-functional teams focus on how ideas and solutions map back to the problem space and goals, revealing tacit requirements, while mitigating the risk of hidden agendas.
Design Studio is conducted in a highly interactive, fast-paced team setting following a methodology commonly used in architecture and industrial design, but with some important twists. It has been called the “Iron Chef,” of ideation. It can be intense, focused, and chaotic at times, but those lucky enough to have participated understand the power and effectiveness of this tool.
This workshop will teach the fundamentals of running a design studio and will answer questions about how to effectively use Design Studio (as well as variations on it), and to avoid potential pitfalls so those practicing some flavor of Agile UX will be better armed to solve difficult problems in their work.
The workshop guides participations through this evolution in experience ideation using a case study approach to solve a unique problem space, the goal of which is to arrive at some solid design solutions while also learn the hands-on techniques so that attendees may return to their organization and conduct their own design studios.
Cost for the event is $195, which covers the registration fee, workshop materials, and refreshments.
This workshop is based on 3 articles published in UXMag as well as the experience of running hundreds of design studios in agile, waterfall, and agency environments.
- Introduction to Design Studio (uxmag.com)
- The Design of Design Studio (uxmag.com)
- Design Studio and Agile UX : Process and Pitfalls (uxmag.com)
Thomas Wendt is currently a digital and user experience strategist at Ogilvy & Mather. He has worked and consulted for agencies, startups. and individuals throughout the world. Keeping with academic interests, Thomas is interested in how semiotics and consumer culture affect brand strategy, digital anthropology, and customer insights. He currently lives and works in New York City. Find him on Twitter or visit his website to get in touch.