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Design Psychology: Motivate Your User

Intelligent.ly

Monday, March 24, 2014 from 6:00 PM to 7:30 PM (EDT)

Design Psychology: Motivate Your User

Ticket Information

Ticket Type Sales End Price Fee Quantity
Design/UX Skills Series - Save when you buy both classes Ended $40.00 $3.19
Individual Ticket Ended $25.00 $2.37

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Event Details

Design Psychology: Motivate Your User 

 

This class is part of the Design/UX Skills Series


Instructor: Amy Bucher

It doesn't matter what your product is; your goal is to motivate a user to DO something, whether it's to click a button, commit to a healthy habit, or enter credit card information. 

This course will provide an overview of a motivational theory called Self Determination Theory that helps us understand what drives the user to take action. We'll specifically discuss how this theory can be applied to the design of a web product, using best practices from the video gaming and health and wellness industries. 

 

What You'll Learn

  • Motivating designs offer the user a sense of competency, autonomy, and social relatedness.
  • Clever designs can guide users to target behaviors (they'll think it was all their own idea!) 
  • Feedback on the user's actions is the single most critical feature of a motivating design.

 

Please note our NEW CLASSROOM LOCATION:
290 Congress Street, Boston 02210 - take the elevator to the 7th floor
You will be asked to show a photo ID on arrival.

 
This class is for YOU if you want to design a product that meets your user's needs and keeps them coming back for more.

About the Instructor

Amy BucherAmy Bucher is a behavioral scientist and strategist with expertise in qualitative and quantitative methods, program design, behavioral research, and market research. With a PhD in Psychology, she designs and writes tailored web-based health coaching programs that effectively motivate and support behavior change for users. Her areas of focus include problem definition and solution development, systematic and creative research to support strategic actions, and communication across multiple formats and audience types.

Have questions about Design Psychology: Motivate Your User? Contact Intelligent.ly

When & Where


NEW Intelligent.ly Campus @ Communispace
290 Congress St.
7th Floor
Boston, MA 02118

Monday, March 24, 2014 from 6:00 PM to 7:30 PM (EDT)


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Organizer

Intelligent.ly

Intelligent.ly helps rapidly scaling startups grow their managers into highly effective leaders through its management development Exchange program, company workshops, and special events.

Founded in 2012 by Sarah Hodges and Dave Balter as a way to connect the tech community, Intelligent.ly is emerging as Boston’s go-to organization for leadership development.

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