Design Psychology: Motivate Your User
This class is part of the Design/UX Skills Series
Instructor: Amy Bucher
It doesn't matter what your product is; your goal is to motivate a user to DO something, whether it's to click a button, commit to a healthy habit, or enter credit card information.
This course will provide an overview of a motivational theory called Self Determination Theory that helps us understand what drives the user to take action. We'll specifically discuss how this theory can be applied to the design of a web product, using best practices from the video gaming and health and wellness industries.
- Motivating designs offer the user a sense of competency, autonomy, and social relatedness.
- Clever designs can guide users to target behaviors (they'll think it was all their own idea!)
- Feedback on the user's actions is the single most critical feature of a motivating design.
Amy Bucher is a behavioral scientist and strategist with expertise in qualitative and quantitative methods, program design, behavioral research, and market research. With a PhD in Psychology, she designs and writes tailored web-based health coaching programs that effectively motivate and support behavior change for users. Her areas of focus include problem definition and solution development, systematic and creative research to support strategic actions, and communication across multiple formats and audience types.