San Francisco, California
London, United Kingdom
If websites are the cornerstone of a business' marketing efforts, why do so many of them fall short? In this workshop on internet marketing, we will focus on what it takes to make a website really work for your business.
We will explore dozens of websites from the inside out, delving into the inner workings of a successful interactive experience. We will talk about domain names, WordPress, do-it-yourself websites, mobile websites, usability research, design, color and typography, and how to create meaningful content with text and pictures. We'll analyze what it takes to convert site visitors into leads and ultimately into loyal customers.
Topics covered in this workshop will include:
- What research tells us about visitor behavior
- What makes content compelling
- Options for how to build (or rebuild) your business' website
- Creating blogs
- Tailoring websites to work on everything from large screens to smartphones
About the Instructor:
Jeff Seaver owns Seaver Interactive, a website design and internet marketing firm in Westport, CT. An accomplished designer and programmer, Jeff has decades of experience in the communication arts and has been building websites for over 20 years. He teaches internet marketing at the graduate school level. Jeff is a SCORE business mentor and developed and moderates the internet marketing workshop series for SCORE.
Visit www.scorenorwalk.org/workshops or Phone (203) 831-0065.
When & Where
Stamford Innovation Center is the tech and startup hub of Westchester and Fairfield counties. Join us for events, classes and please try out our coworking. Come by any Monday-Friday for a free day of Coworking. Enjoy our free coffee and great wifi.
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