Design Entrepreneurship: Money and Mojo Matter
Wednesday, May 28, 2014 from 9:00 AM to 4:00 PM (EDT)
San Francisco, California
London, United Kingdom
ASIDPA East in collaboration with Philadelphia University College of Architecture and the Built Environment present a series of five CEU courses that focus on critical subjects that enable interior designers to build successful businesses.
The courses are presented by Steve Nobel, a distinguished business consultant and frequent lecturer at Marketplace Design Center. He sets forth principles and practices that enable designers to do just as well in the business of their chosen profession as they do in the creative aspects of it. The courses give designers the tools to lead the business through ups and downs, realize its fullest potential and even take it to the next level of professionalism and profitability.
Morning Session: Leadership, Marketing and Finance
The session begins with an introduction to the spending motives of the affluent, and shows ways to attract these highly desirable clients. It includes practical ways of marketing the value of interior design that truly represents the future of the profession. Drawing on CEU courses on Leadership, Marketing and Finance, we review what every design business entrepreneur should know and be able to do with their mojo and their money. (0.3 CEU)
Afternoon Session: Contracts and Fees
With a firmer grasp of the marketing and financial imperatives presented in the morning, the afternoon session focusses squarely on contracts and fees, specifically on how leading designers earn what they deserve. Various models including fixed fees, charges for time and materials, markup on merchandise among others have prompted forward-thinking designers to take a hard look at their pricing schemes and search for ways to make more money while retaining the integrity of their business. Steve is joined by Alan Siegel (a leading attorney in the design business) to present the merits of fee-based compensation, how fee-based compensation works, how to calculate fees and even how to pitch a project compensated by fees. (0.2 CEU)
An accompanying workbook will be provided to each designer that attends the course, even though the course itself includes exercises, examples of worksheets, appendices and other tools.
Through the course’s lecture format, large visual presentation, class discussion, and take-home exercises, designers will learn to use tools and techniques for their own business immediately. The integrated format presents a systematic approach to building, improving, and even excelling in the basics of any design business, especially for gutsy ‘design entrepreneurs.’
Steve Nobel is the author of “The Touch Points of Interior Design” a three –part series of iBooks on Attracting Clients, Managing Projects and Sustaining a Practice. He speaks frequently in design centers throughout the country and is also adjunct faculty at New Your School of Interior Design and a Fellow in the College of Architecture and the Built Environment at Philadelphia University.
Alan M. Siegel is a partner in the law firm of Levy Sonet & Siegel, LLP, New York. He serves as national legal counsel to the American Society of Interior Designer, INc. He is general counsel for the Decorative Furnishings Association. He is the co-author of A Guide to Business Principles and Practices for Interior Designers. He represents the legal and business interests of interior designers, architects, and design trade sources.