DESIGN ADAC | WINDSOR SMITH Keynote Presentation
Thursday, May 1, 2014 from 10:30 AM to 11:30 AM (EDT)
DESIGN ADAC | WINDSOR SMITH: Keynote Presentation
Designing for the Future: Working with the Client of Tomorrow
In a candid and spirited question-and-answer session, Los Angeles-based designer Windsor Smith and VERANDA Editor in Chief Clinton Smith will discuss the clients of tomorrow, including how to reach, market and work with them in unexpected ways. In her role as a design "anthropologist," Windsor explores her clients' lifestyles to craft unique living experiences that feel deeply personal. Her mantra that "everyone can live beautifully" includes demystifying the design experience for clients. Through unique and unorthodox methods (including her "Room in a Box" design services), Windsor's practice has expanded beyond mere design and decoration. In turn, her practice has grown to include Hollywood's A-List and titans of finance and business. Clinton and Windsor share new insight into how other designers can expand and grow their own businesses to capture the clients of tomorrow.
ADAC Presentation Room, First Floor Atrium. Check-in begins 30 minutes prior to the presentation.
Join VERANDA’s Editor in Chief Clinton Smith and Century’s newest ICON, Windsor Smith, for a meet-and-greet reception as Windsor debuts her collection exclusive to Century showrooms. Century, Suite 212
Co-Sponsored by VERANDA
ADAC is the Southeast's premier design center for residential and contract furnishings. The once trade-only center is now open to the public as well.
Encompassing 550,000 square feet, ADAC’s over 60 showrooms offer the most comprehensive collection of the industry’s finest product lines including furniture, fabric, kitchen, bath, fine art, antiques, lighting, accessories, mantels, home theater products, and floor and wallcoverings.
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