New customer acquisition is one of the important challenges for a digital business. Google AdWords can be an excellent tool once you understand how to run a cost effective campaign with a strong ROI. At the end of this workshop, you will have set up your own campaigns, played around with the AdWords platform, and gained a thorough understanding of the various AdWords functionalities and tools to confidently manage your own campaign and grow your buisness.
Samir Patel, Founder & President of Pi, has optimized over $1B in campaigns and mentors high growth companies at 500 Startups. In the last decade, he has revolutionized digital marketing. As Founder and CEO of SearchForce, Patel raised $10M+ in financing and developed a Cross- Channel Optimization SaaS Platform Based on Wall Street Trading Techniques. SearchForce has optimized ad spend for Fortune 500 clients like Experian, eBay, & Priceline, and four of the top ten U.S. Online Advertisers including AT&T, Progressive, & Scottrade.
Patel’s latest company, an artificial intelligence system named ‘Pi’, is leading a revolt in digital marketing automation. Pi perceives, thinks, and acts on digital marketing data, automatically extracting and scheduling optimization actions to boost ROI and drive profitable growth. He has lectured at UC Berkeley, featured on CNN, NBC, BusinessWeek, Forbes, and has spoken at various conferences including the Dow Jones Venture summit and holds the TIE eminent speaker award. He holds an MBA in Brand Marketing from Cornell University. Follow him www.twitter.com/meetsamir
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