Decoding the Blogosphere
Thursday, April 25, 2013 from 6:30 PM to 8:30 PM (EDT)
San Francisco, California
London, United Kingdom
About the bloggers:
Sara Bozich, known first for her weekly nightlife column in PennLive/The Patriot-News, has been the voice of the greater Harrisburg area for nearly a decade. Her self-named blog is a resource for where to eat, drink, see and be seen as well as a guide for both area newbies and long-time residents seeking fun in Pennsylvania’s capital city.
Sara makes official her ambassador status as the blogger for the Hershey-Harrisburg Visitors Bureau. She also highlights hidden Harrisburg gems as a freelance writer for Keystone Edge. Sara’s travel guide, Hershey: A Guide to the Town Built on Chocolate, can be found on local book shelves and online.
In addition to sharing the where and what to do, Sara also hosts public events, including frequent free SaraBozich.com Happy Hours at local bars and the soon-to-be annual SaraBozich.com Booze Cruise aboard The Pride of the Susquehanna.
Sara lives in Camp Hill with her husband, Andy, an avid outdoorsman and blogger.
Katherine McAdoo is designer and style blogger from Cincinnati, Ohio currently living in Central Pennsylvania. Her blog, Of Corgis & Cocktails, is life and style blog aimed to spread the joy of independent fashion, homemade foods, and amazing companion pets. The blog is built on her personal background of design and trend forecasting, focusing on the concept of remixing, or wearing an item multiple times in a myriad of ways. She has worked with brands like HTC, Subaru, and Modcloth on succesful marketing campaigns.
Asten Rigel is the Social Media Specialist for Hershey Entertainment and Resorts. She provides strategic social media support for brands across the company and is involved in developing and implementing the company’s social media strategy, policies and guidelines, establishing best practices, and providing social media training for employees. Before HE&R, she served in a similar role at The Hershey Company working on consumer engagement and social media initiatives. Asten started her career as a multimedia reporter at a daily newspaper creating video news stories before ultimately moving into the PR and marketing industry.
You can find her on Twitter at: @AstenRigel.
Patrice Fehl, Senior Manager, Global Consumer Relations, The Hershey Company
When & Where
SheSays Central PA
The official Central Pennsylvania Chapter of SheSays, a global organization focused on the advancement of women in marketing and advertising. weareshesays.com