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December Chapter Meeting & Luncheon: 21 Seconds

PRSA Memphis

Wednesday, December 12, 2012 from 11:45 AM to 1:00 PM (CST)

Memphis, TN

December Chapter Meeting & Luncheon: 21 Seconds

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member Ended Free $0.00
Non-member Ended $25.00 $2.37
Student Ended $15.00 $1.82

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Event Details

21 Seconds

Last holiday season, FedEx was riding a high wave. During their busiest time of the year, they had increased media impressions by 88 percent year-over-year and were enjoying a positive media blitz that was increasing business and a time when local media around the world was getting a rare look behind the scenes of the package delivery company.

 

Then a 21-second YouTube video threatened to bring everything to a halt. A lone courier was seen on camera tossing a computer monitor over a fence. Minutes after notification, the story was picked up on Good Morning America and by that night on newscasts across the world.

 

FedEx responded quickly to preserve their reputation. Join us Wednesday, December 12 as Shea Leordeanu, Manager of Crisis and Operations Media Relations at FedEx, shows us how they went from a service disaster to a textbook example of crisis communications response. Find tools you can use in crisis response.

Have questions about December Chapter Meeting & Luncheon: 21 Seconds? Contact PRSA Memphis
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When & Where


The University Club
1346 Central Ave
Memphis, TN 38104

Wednesday, December 12, 2012 from 11:45 AM to 1:00 PM (CST)


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Organizer

PRSA Memphis

About PRSA Memphis

The Memphis chapter of the Public Relations Society of America is a melting pot of close to 200 communicators in positions with large corporations, small private companies, consulting firms, nonprofit agencies, educational institutions and free-lancers. 


The Memphis Chapter was founded in 1952 when about 10 professionals met at the Peabody Hotel in downtown Memphis. Today, more than 50 years later, almost 200 members meet throughout the year for programs, professional development seminars, awards programs and socials.


The Public Relations Society of America (PRSA), headquartered in New York City, is the world's largest organization for public relations professionals. The society's more than 19,000 members represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

Since it was chartered in 1947, PRSA has continued to provide a forum for addressing issues affecting the profession and the resources for promoting the highest professional standards. It offers unequalled opportunities for improving skills and gaining knowledge, as well as for the exchange of information and experiences with other public relations professionals.

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