dd:UNCONFERENCE - Advanced Digital Marketing Tactics
Monday, February 25, 2013 from 6:30 PM to 9:30 PM (EST)
Brooklyn, United States
You're Invited to dd:UNCONFERENCE - Advanced Digital Marketing Tactics
dd:A-LIST Crowdfunding Campaign
dd:A-LIST members receive a 50% discount on this event.
By supporting our crowdfunding campaign and by supporting our new initiatives (read more on Indiegogo) you’ll be part of an elite group of Digital DUMBO community members and a Founding Member of the dd:A-LIST.
dd:A-LIST members will have exclusive benefits in the form of event access and discounts across all of our initiatives, as well as qualify for members-only events. Our events tend to sell out and dd:A-LIST members will have priority access.
Become a dd:A-LIST Member - Support Our Campaign on Indiegogo
6:00 - 6:30 - Arrival & Registration
6:30 - 6:45 - Intro
6:45 - 7:45 - Solo Presentations from Experts
7:45 - 8:30 - Round 1 (Two independent, simulataneous breakout sessions with experts. Attendees choose one.)
8:30 - 9:15 - Round 2 (Two independent, simulataneous breakout sessions with experts. Attendees choose one.)
9:15 - 9:30 - Expert Recaps & Key Insights
9:30 - Onward - Networking at reBar
Refund Policy: Please email us at firstname.lastname@example.org if you need to cancel your ticket. Refunds will not be issued any later than 5 days before the scheduled event date.
Andrea Hong, Director of Content, NewsCred
Expertise: Premium Content Creation & Licensing
Andrea Hong is the Director of Content at NewsCred, the world’s leading content marketing and syndication platform. In this role, Andrea manages the content and editorial teams that work with NewsCred's 1,500+ publishing partners to build dynamic content experiences for brands like Pepsi, J&J, Orange Telecom, and more . Prior to NewsCred, Andrea worked in business development at AOL / Huffington Post, leading various initiatives and executing partnerships across content, commerce, and games, in addition to serving as Chief of Staff to the Chief Strategy & BD Officer. Previously, Andrea worked in Digital Product Strategy for Disney / ABC Television Group and started her career in mergers & acquisitions consulting on media transactions. Andrea graduated from The Wharton School at the University of Pennsylvania.
Alex Lirtsman, Partner, Ready Set Rocket
Expertise: User Acquisition
For over 10 years, Alex Lirtsman has led high-level digital marketing efforts for national brands and non-profits. As Partner/Digital Strategist of Ready Set Rocket, Alex focuses on creating and executing digital strategies that result in traffic, conversions, and brand growth for a range of clients, including ACLU, Deutsche Bank, Diesel, FastCompany, Michael Kors, New York Life, Univision, and more.
Cezary Pietrzak, Director of Marketing, Appboy
Expertise: Mobile User Engagement
Cezary Pietrzak is a tech entrepreneur, creative marketer and growth strategist. He currently runs marketing at Appboy, a customer engagement platform for mobile apps. Previously, he co-founded and led business development at Wanderfly, the travel discovery site acquired by TripAdvisor in 2012, started a successful digital marketing consultancy and also oversaw marketing at tech incubator QLabs. Cezary’s career began as a brand strategist at Young & Rubicam, where he advised Fortune 500 companies like LG, Bacardi, Campbell's and NHL. A graduate of the Wharton School, Cezary is active in the New York tech community and writes a startup marketing blog at cezary.co.
Expertise: Social Applications & Engagement
Bio coming soon.
General Inquiries & Press Contacts
Please email email@example.com with any questions, comments, or press inquiries.
About Digital DUMBO
Digital DUMBO started as a monthly gathering looking to encourage and nurture innovation within the neighborhood we call home, DUMBO (Down Under the Manhattan Bridge Overpass), Brooklyn.
Today, Digital DUMBO is a global platform to better allow digital communities everywhere to meet one another, tap into emerging trends in the digital and cultural arenas, and to shape the future of their businesses and lifestyles.
When & Where
Join us and our friends at TD Bank for a brief two part presentation exploring strategies to help businesses secure bridge loans and lines of credit, followed by advice on how to manage all that cash after you sell your company or cash out your stock. The presentations will be followed by audience Q/A, the opportunity to have private office hours with executives from TD Bank, and hang time with other entrepreneurs with beer, wine and music.
Data, connected devices, and wearables are quickly entering and influencing our daily lives. In our panel, Ready Set Rocket and Interbrand will explore the future of wearables and connected devices, and how thought leaders in the space are influencing the next big shift in culture and technology.
What do Cadillac, Hello Kitty, and the Greenbay Packers have in common? Well, not much other than that they all have mobile apps built on top of the Parse Cloud! Parse, acquired by Facebook in 2013, adds a scalable and powerful backend to mobile apps eliminating the need to worry about server maintenance. In this edition of dd:COLLECTIVE we'll not only talk about the nitty-gritty of app development but also explore strategies for leveraging the Facebook ad platform to grow user bases and take any app to the masses!
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