ddLondon presents: "Heroes of Content Strategy"
Date and time
Location
Campus London, a Google space
4-5 Bonhill Street London EC2A 4BX United KingdomDescription
The waters that define content strategy are murky indeed. For some, content is king. For others, it's something for the client to worry about or users to generate. Why does content warrant a regal status? How does it affect other elements in the creative process? And how can we create effective content strategies to successfully deliver business objectives? At this Digital DUMBO, we'll be diving into the murkiness, looking for answers!
We’re excited to welcome Miranda Cresswell and Alex Bagner from onefinestay, the hospitality company who hand pick beautiful homes around the world for customers to rent. They’ll be talking through the planning process, implementation and metrics behind their own content strategy. Also speaking will be Danny Miller, co-founder and CEO of the excellent creative agency Hüman After All. Danny will be speaking about the importance of content strategy and how his agency has helped clients including Google, Facebook, Youtube, and the World Economic Forum reach out to their audiences with the right content, through the right channel, at the right time. All that plus your regular helping of drinks, chatter and fine music!
Speaking...
Miranda Cresswell
Director of Brand Marketing, onefinestay
Miranda has been in digital strategy and brand development for over 15 years, working in luxury, media and entertainment. Prior to joining onefinestay, Miranda was part of the global e-commerce and digital strategy team at Ralph Lauren where she developed global merchandising and marketing programs across the company's family of over 20 brands.
Alex Bagner
Head of Editorial, onefinestay
Alex Bagner is head of editorial at onefinestay, where regular content includes a quarterly 120-page print magazine, Guestbook, a bi-annual coffee table book, Homes, a blog and various online travel features including neighbourhood guides.
Danny Miller
Founder and CEO, Hüman After All
Danny’s passion for making things that people love has attracted the world’s brightest talents and biggest clients. A member of the World Economic Forum’s council on the creative economy, he’s currently exploring open knowledge sharing among the creative industries.
The Venue
Campus London, a Google space for entrepreneurs in the heart of Tech City. They're awesome because they provide free work facilities for young start-ups and really help foster the start-up community. We'll be partying down in their state-of-the-art event space.
About Digital DUMBO
Digital DUMBO connects communities at the intersection of digital, business, and culture. We produce live events, conferences, content, and custom experiences that connect companies & brands with digital tastemakers, talent, and executives.