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dd:IMPACT Conference "Groundswell: The Next Wave of Content" Presented by Digital DUMBO

Digital DUMBO

Thursday, May 30, 2013 from 1:00 PM to 8:30 PM (EDT)

dd:IMPACT Conference "Groundswell: The Next Wave of...

Ticket Information

Ticket Type Sales End Price Fee Quantity
After Party ONLY
This ticket allows for access to the After Party. The After Party starts at 6pm and includes a 2 hour Open Bar, with music from MICK (www.mickboogie.com).
Ended $20.00 $2.09
Early Bird: Conference + Digital DUMBO After Party
Tickets are limited! Access to 4 hours of panelist discussions from brand, platform, and media thought leaders. Exclusive Digital DUMBO party with open bar and high value networking.
Ended $150.00 $9.24
Full Price: Conference + Digital DUMBO After Party   more info Ended $195.00 $11.72

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Event Details

dd:IMPACT Conference "Groundswell: The Next Wave of Content" Presented by Digital DUMBO

dd:IMPACT is a half-day, bi-annual conference created by Digital DUMBO showcasing digital innovation that fundamentally disrupts, evolves and advances business and culture.

At the first dd:IMPACT of 2013, "Groundswell: The Next Wave of Content," we'll explore how the most successful companies and brands in the world are using content and platforms to spark movements and increase their bottom lines.

We'll examine how content allows creatives to work more closely with digital teams to create new products, partnerships, and businesses through the next wave of campaigns, experiential activations, curators, storytelling, media formats, platforms, and more.

The panel discussions will feature industry leaders from brands like The New York Times, VICE/Virtue, The Onion, MINI USA, Pulse, Digg, R/GA, Artsy, Cowbird, Narratively, Fohr Card, and more!


Official After Party Sponsored by Pepsi Labs

Official After Party Featuring music from MICK (formerly DJ Mick Boogie).

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Event Sponsors

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Media Partner

Sign-up for the Gothamist Daily newsletter for all the most important NYC news of the day.

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Product Partners

Red Jacket Orchard     WTF Coffee Lab

Galapagos Art Space



Conference Format

dd:IMPACT will be a four-session series exploring Campaigns, Curators, Storytelling, Media Formats & Platforms. Each session will be a 30-minute long, moderated panel discussion. The conference will be followed by a two hour After Party Presented by PepsiLabs featuring music from MICK (formerly Mick Boogie).

Join us on May 30th at Galapagos Art Space in Dumbo!

Please find the full schedule and confirmed panelists below.



1:00 - Arrival & Check-In

1:30 - Opening Keynote

2-2:45 - The Next Wave of Campaigns

2:50-3:35 - The Next Wave of Curators

3:35-4:05 - Break

4:10-4:55 - The Next Wave of Storytelling

5-5:45 - The Next Wave of Media Formats & Platforms

6-8:30 -  Official After Party Sponsored by PepsiLabs Featuring music from MICK (Formerly DJ Mick Boogie)


Panels & Confirmed Speakers

Panelist bios can be found on ddimpact.com


The Next Wave of Campaigns

Moderator: Ron Faris, Head of Brand Marketing, Virgin Mobile USA

Spencer Baim, Senior Strategist & Founder of Virtue, VICE

Nancy Dussault Smith, Vice President Marketing Communications, iRobot

Matt McDonagh, VP, National Sales, The Onion Labs

Lee Nadler, Marketing Communications Manager, MINI USA

Will Turnage, VP Technology & Invention, R/GA 

Panel Overview: 

How are the best brands and edgiest agencies leveraging tools like gameplay, animated GIFs, and other forms of digital content to push their brands’ stories (and bottom lines) further, faster? How can we work with microcontent, social platforms, music, videos and experiential activations to create engaging transmedia experiences? This session will look at ad campaigns from the past year with a focus on strategy and key trends.


The Next Wave of Curators

Moderator: Amanda Peyton, Co-Founder, Grand St.

Christine Kuan, Chief Curator & Director of Strategic Partnerships, Artsy

Erik Martin, GM, Reddit

James Nord, Co-Founder, Fohr Card

Hrag Vartanian, Co-Founder & Editor, Hyperallergic


Panel Overview:

Do we still need curators? And, if so, who are they? Marketers have appropriated the title “curator” from the art world to encapsulate a broad swath of people and activities, from “digital influencers” who have large audiences, to fire-starters who consistently produce and share niche content that’s exceptionally well-received. This panel will take a look at what curators and curating means across disciplines in the information age.


The Next Wave of Storytelling

Moderator: Lizzie Widdicombe, Assistant Editor, The New Yorker

Aina Abiodun, CEO, StoryCode

Annie Correal, Editorial Director, Cowbird

Charlotte Druckman, Editor, Medium

Scott Lamb, Editorial Director, Buzzfeed

Noah Rosenberg, CEO & Editor-in-Chief, Narratively


Panel Overview:

In this session, we’ll hear from executives behind the newest tech-driven storytelling platforms. We’ll explore how publishers, creators, and journalists are leveraging participatory media, embracing collective consciousness and employing multimedia mashups to accelerate idea sharing.


The Next Wave of Media Formats & Platforms

Moderator: Peter Cervieri, Director, Scribe Labs

Jordan English, SVP Brands and Agencies, Pulse

Drake Martinet, Social Editor, NowThis News

Brandon Melchior, User Experience Manager, R&D Ventures, The New York Times Company

Veronica de Souza, Community Manager, Digg

Panel Overview:

This session will explore the platform-driven news production and consumption model, and how newer platforms cater to and engage readers in today’s journalism. We’ll look at how GIFs, Vines, and Diggs impact “breaking news,” the priority of native design, and discuss how technology is evolving content monetization.


General Inquiries, Sponsorship & Press Contacts

Please contact us for press inquires and questions related to Digital DUMBO at press@digitaldumbo.com.

Interested in Volunteering?

Email contact@digitaldumbo.com and we'll get back to you soon!

DISCLOSURE: Tickets are non-refundable but are transferrable. Transfer requests must be made by 12 noon on May 29th.


About dd:IMPACT


dd:IMPACT is Digital DUMBO’s half-day bi-annual conference showcasing digital innovation that fundamentally disrupts, evolves and advances business and culture.


About Digital DUMBO

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Digital DUMBO connects communities at the intersection of digital and culture, globally.

We're a media company that produces live events, conferences, content, and custom experiences that connect companies & brands with our community of digital tastemakers, talent, and executives.

Digital DUMBO started in 2009 as a social gathering for innovative companies in the DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood of Brooklyn, a six-block area with over 100 media and technology companies. We've since expanded to Boston, London, Dallas, and Valencia, Spain.

With over 13,000 members, Digital DUMBO is one of the fastest growing digital communities in the world.

Have questions about dd:IMPACT Conference "Groundswell: The Next Wave of Content" Presented by Digital DUMBO? Contact Digital DUMBO

When & Where

Galapagos Art Space
16 Main St
Brooklyn, 11201

Thursday, May 30, 2013 from 1:00 PM to 8:30 PM (EDT)

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dd:IMPACT Conference "Groundswell: The Next Wave of Content" Presented by Digital DUMBO
Brooklyn, United States Events Conference

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