San Francisco, California
London, United Kingdom
Mission in a Bottle: What did it take to scale Honest Tea from kitchen to Coca-Cola? Seth Goldman is the co-author of Mission in a Bottle, his new business book told in comic form. He will share lessons and insights learned from building a mission-driven business in a profit-driven world.
Seth Goldman is Co-founder & TeaEO of HONEST® Tea, the company he co-founded in 1998 with Professor Barry Nalebuff of the Yale School of Management. Over the past fifteen years the company has thrived as consumers have shifted toward healthier and more sustainable diets. In March 2011, HONEST Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of HONEST Tea’s mission by becoming the first organic and Fair Trade brand in the world's largest beverage distribution system. Today, HONEST Tea is the nation’s top selling ready-to-drink organic bottled tea, and is carried in more than 100,000 outlets.
*Light refreshments, including Honest Tea, and book signing with Seth Goldman following the event.