Skip Main Navigation
Page Content
This event has ended

Data Driven SEO: Getting Started with Google Analytics (Online Class)

General Assembly

Wednesday, October 16, 2013 from 8:00 PM to 9:00 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Livestream Ended $30.00 $2.49

Share Data Driven SEO: Getting Started with Google Analytics (Online Class)

Event Details

Data Driven SEO: Getting Started with Google Analytics (Online Class)

Wednesday, October 16th from 8:00 - 9:00 pm EST

Thomson Nguyen, Lead Data Scientist


Although data science seems like a complicated field, there are strategies marketers can incorporate into their daily work. There are very easy methods and data-driven solutions for marketers, product managers, and decision-makers that don't require hiring a data scientist.


In this talk, Thomson will cover three ways in which marketers can apply everyday data science to their jobs and improve. We'll be taking a deep-dive into Google Analytics on how to set up cohort analyses, campaigns, and how to export the data for data analyses that will add immediate value to any marketing department.


Takeaways

  • Getting up and running in Google Analytics

  • Setting up campaigns and cohorts

  • Analyzing conversion/retention metrics, and identifying marketing successes


Thomson Nguyen is the co-founder of Framed.io, where he works on all kinds of data problems in analytics, infrastructure, and machine learning. He is also a visiting scholar at the Courant Institute for Mathematical Sciences at NYU, where his research interests lie in malicious malware behavior and model checking. He is currently writing a book on common but useful data science recipes for startups, and is also re-learning Spanish (slowly). He studied Mathematics at the University of California, Berkeley, and Computational Biology at the University of Cambridge. He loves good iced coffee, rowing, and winning Starcraft II games.


 
TO VIEW THIS LIVESTREAM: We'll send a link to the email address you used to purchase your ticket, 30 minutes prior to the start time. Be sure to check your inbox (and your spam folder). 

___

Questions? Check out our FAQs

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly 5 days before the scheduled event date. No refunds or credits will be given after this timeframe.

Can't make it? Sign up at http://generalassemb.ly to stay in the loop on future events and classes.

 

 

 


Have questions about Data Driven SEO: Getting Started with Google Analytics (Online Class)? Contact General Assembly

When

Wednesday, October 16, 2013 from 8:00 PM to 9:00 PM (EDT)


  Add to my calendar

Organizer

General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.