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CWE Expert Series Webinar: "Positioning Your Product or Service To Deliver Maximum Value"

Center for Women & Enterprise

Thursday, January 31, 2013 from 12:00 PM to 1:00 PM (EST)

CWE Expert Series Webinar: "Positioning Your Product...

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Registration Ended $45.00 $0.00
WBENC-Certified Women-Owned Business Ended $25.00 $0.00

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Event Details

Join Us For This Exclusive Online Webinar:

"Positioning Your Product or Service To Deliver Maximum Value"
Presented by Jim Matheson, Partner, Flagship Ventures & President/CEO, Oasys Water

So... you have a new product or service that can
change the world, or at least make you a few bucks!?!

You're on your way! But, here are a few key questions:

  • Who do you think will buy "IT"?
  • Why will they buy "IT"?
  • How much are they willing to pay for "IT"?
  • Who else is making something like "IT"?
  • And how much (more?) do you need to invest
    before you can find out if "IT" will fly?

In this informative and interactive Webinar, we'll talk about
how to approach these important questions, and how to work through a process to truly communicate the essence of your
product or service. 

What you'll learn in this Expert Series Webinar:

  • What the heck is a "Value Proposition?"
  • How to define and determine the "Value Proposition"
    for YOUR product or service
  • How to define (and hopefully access) potential customers
    for this new product or service
  • How to understand and evaluate the competition
  • How to think about the level of investment you need to make... and when to walk away


Jim Matheson
Partner, Flagship Ventures & President/CEO, Oasys Water

Jim focuses on creating and funding new ventures in the sustainability, clean technology, and special technologies (e.g. nanotechnology, materials and technology systems) sectors. He has over 20 years of technology and leadership experience across a variety of organizations and roles designing, engineering, and deploying sophisticated technology platforms. Jim formerly served as a Navy F-14 & FA-18 pilot, including duties flying over 200 combat missions from an aircraft carrier, serving as a TOPGUN Instructor, and leading the Navy’s Adversary Program. He also gained broad experience in emerging aircraft and weapons system design, testing and procurement, and was deeply involved in many of the military’s IT modernization initiatives.

Matheson serves on the boards of Flagship portfolio companies Advanced Electron Beams, Black Duck Software, Frontier Energy, Mascoma Energy Corporation, Midori, Novomer and Oasys Water and is Chairman of the Board of Genstruct and Ze-gen. He was previously a director of e-Dialog, Yantra and Flamenco Networks. Jim spearheaded Flagship Venture’s role as the Department of Energy’s Entrepreneur-in-Residence at the Lawrence Berkeley National Laboratory.

He is on the Board of New York-based hedge fund Black Horse Capital, the National Board of the Clean Tech Open, and the Center for Women & Enterprise, and is actively involved in numerous entrepreneurial and venture capital organizations including the Department of Energy's Biomass Technical Advisory Committee, CLF (Conservation Law Foundation) Ventures, New England Clean Energy Council & Clean Energy Center, the MIT Enterprise Forum, The Deshpande Center, and The Service Academy Business Network.

Matheson earned an MBA from The Harvard Business School, a B.S. from the United States Naval Academy and retired in 2008 as a Commander in the US Naval Reserves.

Jim is a Board Member for the Center for Women & Enterprise.



Have questions about CWE Expert Series Webinar: "Positioning Your Product or Service To Deliver Maximum Value"? Contact Center for Women & Enterprise

When & Where

Online Webinar [After registering, you will receive a confirmation email containing information about joining the Webinar].

Thursday, January 31, 2013 from 12:00 PM to 1:00 PM (EST)

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Center for Women & Enterprise

Established in 1995, the Center for Women & Enterprise (CWE) is a non-profit organization dedicated to providing opportunities for women entrepreneurs and women in business to increase their professional success, personal growth, and financial independence.

As New England's leading organization for women entrepreneurs, we work hard to ensure that all women, regardless of their economic status, are provided access to our programs and services. CWE offers scholarships to disadvantaged clients while fostering influential relationships for successful business women at the other end of the financial spectrum.

The Center for Women & Enterprise provides education, training, resources and connections to women (and men) through locations in Eastern Massachusetts; Central Massachusetts; New Hampshire; Rhode Island; and Vermont.

In addition, CWE is the New England affiliate for Women's Business Enterprise National Council (WBENC), serving as their certification arm for women-owned businesses. WBENC Certification is nationally recognized in helping established women business owners access new corporate contracts with organizations that are actively seeking supplier diversity. 






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