Cutting Through The Hype: What You Really Need To Know About Big Data

Palo Alto, CA

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Event Details

Groupon's Geekfest Speaker Series, a collection of talks and forums for sharing information on anything and everything related to tech, start-ups, and new, innovative ideas!


Come join Groupon to learn and engage with guest speaker Bill Franks, Chief Analytics Officer at Teradata.


Cutting Through The Hype: What You Really Need To Know About Big Data

Who is Bill Franks?

Bill Franks is Chief Analytics Officer for Teradata’s global alliance programs, providing insight on trends in the Advanced Analytics space and helping clients understand how Teradata and its analytic partners can support their efforts.  In addition, Bill is a faculty member of the International Institute for Analytics and the author of the book Taming The Big Data Tidal Wave (John Wiley & Sons, Inc., April, 2012).  He is also an active speaker and blogger.  Bill’s focus has always been to help translate complex analytics into terms that business users can understand and to then help an organization implement the results effectively within their processes.  His work has spanned clients in a variety of industries for companies ranging in size from Fortune 100 companies to small non-profit organizations.  You can learn more about Bill at


What is the talk about?

Based on content from the popular book Taming The Big Data Tidal Wave, this talk will cut through the hype around big data and help the audience better understand what they need to do to succeed with big data in their organizations starting today.  Included in the discussion will be examples of big data and the value it can drive, factors that make big data both different and yet more of the same, staffing considerations, tips on getting started, and perspectives on the future of big data.  The aim of the presentation is to be both educational and thought provoking. 



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