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Customer Zoom with Bennet Blank + UnConference

Lean Startup Circle

Wednesday, August 20, 2014 from 6:00 PM to 10:00 PM (PDT)

Customer Zoom with Bennet Blank + UnConference

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Event Details


  • 6:00 pm - Doors open for food, beer & networking
  • 6:45 pm - Begin the UnConference!
  • 7:00 pm - UnConference session 1
  • 7:30 pm - UnConference session 2
  • 8:00 pm - The Customer Zoom Tool with Bennet Blank, Intuit

Main speaker: The Customer Zoom Tool with Bennet Blank

One of the biggest challenges facing startups (and large enterprise teams) is startling: They don’t get specific enough about their target customer which ensures that they can’t solve a big and important problem for anyone.
Large companies got large by creating value for lots of customers -- thousands if not millions depending on the business model. But they didn't start that way.

All big businesses started small by definition. And when small, they succeeded when they discovered new value they could create for a targeted audience who shared a common pain or passion.  This is exactly the same process a startup entrepreneur must follow to be successful.

As a startup or an enterprise, you need to practice focused value discovery.

In this session, learn how to Zoom into narrowly defined customer segments in order to find new opportunities; in other words how to start small to go big.

Ben will introduce the Customer Zoom tool and discuss:
- How to define and prioritize Customer Zooms
- How to hypothesize, test and validate Customer Zooms
- Enterprise Case Studies
Participants will leave ready to go to work and as an added bonus, will receive the Moves the Needle Customer Zoom tool to help define their market segments.

About Bennet Blank


Ben recently became the first non-executive to receive Brad Smith's CEO Leadership award, based on his work applying lean startup principles across Intuit. In less than 18 months, their lean startup training program generated over $20 million in new revenue for Intuit, and in the process ignited the entrepreneurial passion of hundreds of employees. This program has been written about in numerous innovation articles in media outlets such as Forbes.com, HBR and multiple innovation books. 

About the UnConference

Every month we have an UnConference with Lean Startup Circle members sharing their knowledge in open spaces. We've had sessions such as:

  • Laura Klein, author of UX for Lean Startups - Q&A
  • David Bland, Principle Advisor at Neo - What do I do with this custdev data?
  • Gagan Biyani & Morgan Springer, founders of Sprig - Q&A
  • Alex Cowan, author of Starting a Tech Business - Storyboarding
  • Mair Dundon, UX Facilitator at QuietAction - Self Persona Workshop
  • Jacob Esparza, CEO of Making Friends - Lessons Learned from Steve Blank's Lean Launch Pad

Anyone can pitch a session to:

  • Share their knowledge
  • Discuss a topic
  • Ask for help
Book giveaway sponsored by:

Beer, (real non-pizza based) food, and a good hang with great people is included thanks to the price tag. After expenses, extra proceeds go to building out LeanStartupCircle.com for the community.

Have questions about Customer Zoom with Bennet Blank + UnConference? Contact Lean Startup Circle

When & Where

Pivotal Labs
875 Howard St
San Francisco, CA 94103

Wednesday, August 20, 2014 from 6:00 PM to 10:00 PM (PDT)

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Lean Startup Circle

Lean Startup Circle is dedicated to applying lean startup thinking and building lean startup leadership.

We bring the San Francisco lean startup community together in a variety of formats (many of which involve beer) to learn from each other.

What works? What doesn't? Is lean just a buzzword? Or can it really help build businesses?

* The Lean Startup is a trademark and service mark owned by Eric Ries. *

  Contact the Organizer
Customer Zoom with Bennet Blank + UnConference
San Francisco, CA Events Class Business

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